Recognizing The Halal Tourism Destination in Indonesia from the Lens of Destination Image, E-Wom and Muslim-Friendly Amenities (original) (raw)
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Number of Muslims who travel in the world is growing up year by year. As a country with the largest Muslim population in the world, Indonesia has a chance to use the trend as an opportunity to increase the number of tourists in the country. Tourism ministry of Indonesia has set 10 major tourist halal destinations and one of them is West Java. This paper aims to explore the implementation of halal tourism development through the perceptions and preferences of tourists on halal tourism in West Java. The type of research is descriptive with a quantitative approach. Data collection techniques in this paper are randomly distributing questionnaires to 100 respondents (tourists). Dimensions assessment of perceptions and preferences of respondents to halal tourism in West Java is adopted from indicators put forward by Global Muslim Traveler Index 2016 with Likert scale. Then, calculate the value of quality and averages, analyzed by gap analysis and quadrant analysis. Based on the results th...
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Jakarta ranks third as a favorite halal tourist destination in Indonesia according to the halal research and certification institute, Crescent Rating during the first quarter of 2019. This list of favorite destinations is recorded in the Indonesia Muslim Travel Index (IMTI) 2019. To maintain and increase the number of visits to halal tourism, revisit intention is important. Therefore, a good destination reputation is required. Based on the background of the study, this study aims to examine the effect of destination reputation on revisit intention to Jakarta's halal tourist destinations. The research design outlines the use of quantitative research approaches. The unit of analysis and observation is International Muslim tourists who visited Jakarta. The Central Statistics Bureau (BPS) recorded the number of foreign visitors arriving DKI Jakarta amounted to 2,313,742 people at 2013. Hair et al. (1992) suggest the minimum sample size for SEM analysis is 100 to 200. So based on thi...
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Nowadays, Halal tourism has become a popular form of tourism which attracting many countries to capitalize on the Muslim market. However, because of the Islamic law, targeting this market segment may not be the same as targeting the mundane tourism segment. Hence, a cohort of studies suggests that the internet could be a solution to reach this specific tourism market. Furthermore, some studies also suggest that to influence Muslim tourism destination choice, tourism destination organizations should use Islamic Attributes of Destination in their promotion campaigns. This is also the case of Indonesia as the world's biggest Muslim country, which is trying to attract Muslim tourists visit. Nevertheless, the existing studies on halal tourism promotion in Indonesia are still scarce. Adopting the qualitative form of content analysis, this research tries to add to the scant studies on halal tourism destination promotion in Indonesia by examining the content in official websites of DMOs according to the Indonesia's national plan on Halal tourism.
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International Fellowship Journal of Interdisciplinary Research, 2021
Introduction: Today, the demand for halal tourism has increased dramatically and highlighted as one of the new horizons and fastest-growing sector in the world's tourism industry. Background Problem: Malaysia is indeed one of the countries with the most concerned halal segment in the tourism sector. Research Objective: The key purpose of this study is to examine the influence of affecting attributes on tourist's behavioral intention to visit Malaysia as a halal tourism destination. Research Methods: The development of the research framework is based on the theory of plan behavior (TPB) model. A total of 394 responses were received from the Klang Valley area of Malaysia. For the purpose of analyzing the data, SPSS and AMOS were hired. Findings: Findings from the study reveal that, affecting attributes like, "Halal Certification for Food and Beverage", "Destination Image" and "Emotional Incidents" have a significant positive influence on tourist's satisfaction towards behavioral intention to determine the destination. Research Contribution: The key significance of this study demonstrated that a large number of Muslim travelers are able to experience Islamic cultures while considering halal tourism products and services in visiting accessible Muslim destinations. Conclusion: The conclusions of this research provided insights into the behavioral intentions of Muslim tourists select Malaysia as a destination for tourism.
Indonesia is a country with the largest Muslim population, with a number reaching 87.18% of the population of 232.4 million in 2018. In 2015, Indonesia occupied the first warning about interactions with halal lifestyle, this has a good potential to increase the development of halal tourism in Indonesia. The digital age has become an important part in the development of halal tourism because it has now entered the era of the industrial revolution 4.0. In 2018, internet users in Indonesia are around 64.8% and the main reason for using the internet is to communicate. Social Media as the most chosen platform for communication. This study aims to determine the effect of social media marketing on Muslim tourist interest in halal tourist destinations. This research uses a quantitative approach with SEM analysis which is processed through Lisrel. The survey was conducted on 304 respondents. The exogenous variables used are Social Media Marketing, Sharia Compliance in Social Media Marketing, and Sharia Compliance in Destination, while the endogenous variables used are attitude towards destination and intention to visit. The results obtained, social media marketing and sharia compliance in the destination have a positive relationship on attitude, and attitude has a significant effect on intention, while sharia compliance in social media marketing has no significant effect on attitude.
Halal Tourism: Its Attractiveness to Domestic Tourists Based on Their Religious Perspectives
Journal of Indonesian Tourism and Development Studies, 2019
One of Indonesia’s government programs to boost tourism as the basis of Indonesia’s economy is Halal tourism. This study aimed at exploring the behavior of domestic Muslim tourists when considering halal tourist destinations. It also looked at Muslim tourists’ behavior as they selected and recommended halal tourist destinations and compared the results according to the degree of taqwa in performing their religious rituals. This study used judgmental sampling in the selection of respondents and successfully collected 511 valid questionnaires. The theory of planned behavior (TPB) was used to analyze the study subjects, namely domestic Muslim tourists when they intended to select and recommend halal tourist destinations. It revealed that when domestic Muslim tourists intended to select and recommend halal tourist destinations, they influenced by Behavior Control. Attitude and Subjective norm did not influence the intention to select and recommend halal tourist destinations. Moreover, t...