Design of Experience: Measuring the Co-production with the Consumer Engagement during the Product Development Process (original) (raw)
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Design Versus design-From the Shaping of Products to the Creation of User Experiences
International Journal of Human-Computer Interaction, 2003
The concept of design in the context of Human-Computer Interaction is discussed based on definitions from industrial design to the very practical problem of achieving usability in industrial projects in practice. Design is an important quality of a product that today has not been receiving enough attention when it comes to computerised artefacts. But design is also a process of creating the user's experience of a system and this paper focuses more on design as a creative process of communication than on a posteriori product quality aspects. The Scandinavian tradition has herein been very influential in stressing the importance of the users participating actively in a usercentred design process. The paper defines and discusses user-centred design in the light of the theories of communication as put by Herbert Clark. Communication is identified as one of the key issues that need to be addressed in order to achieve well functioning user-centred design. The paper discusses different terminology and gives examples from a theory on common ground. Finally, mock-ups, prototypes and video are discussed as tools for facilitating communication and construction of common ground.
2014
In the industrial context, users’ experience with products recently became a major differentiation factor between competitors and can greatly influence the success of a product. In parallel, the interest from the design research community about this topic is also growing. This research intends to contribute to both contexts by investigating the definition and representation of user experience intentions. When defining the theoretical background of this research a link will be created between the complementary notions of user experience and kansei process. Based on this original field of study, this dissertation will discuss design activities undertaken by design teams in order to nourish the much wider industrial design process. With the five experiments that will be presented in this dissertation, I will explore the creation of tools and methodologies centred on potential users’ kansei process and supporting the creation of intentions related to the user experience of products to be designed. I will also investigate how the nature of the resulting early representations can impact reciprocal understanding within multi-cultural design teams, and finally how the developed approach (Kansei Design approach) can impact different typologies of new concept development projects. In terms of academic contributions, this research enabled to model the exchange of kansei-related design information among design-teams and highlighted the added value of multi-sensory early representations resulting from experience-centred design activities. Regarding industrial contributions, the different experiments made it possible to characterise the Kansei Design approach in terms of tools, methodologies, and early representations. Moreover a link was established between the different characteristics of this approach and three typologies of new experience-centred concept development projects leading to different products development projects.
J. of Design Research, 2015
Experience has become the new paradigm of product design. Designers seek to anticipate emotions or associations a user might have when in contact with their design. The factors that influence human product perception are diverse. We firstly show which product dimensions are currently investigated by design researchers. It becomes obvious that besides the usual suspects: form and colour, emotion and associations, there must be many others. We conducted a study to identify these and to estimate their pertinence in actual product conception. Word-based techniques like retrospective verbalization and mind mapping were employed. Semantic descriptors, analogies, and functionalities were highly represented. Sensations and emotions did only appear marginally among the abstract dimensions. The same low occurrence was seen for production procedures among the concrete dimensions. Other interesting dimensions found were interaction gestures, design motifs, and product components. An additional analysis of the participant mind maps on relations between the various dimensions showed many connections between e.g. material and texture or semantics and colour. Yet, these were rarely related to sensations and emotions. The insights widen the perspective on unexploited opportunities for design researchers to develop further conception strategies that allow the anticipation of user experience in product design.
Definition and representation of user experience intentions in the early stage of the industrial design process: a focus of the kansei process, 2014
In the industrial context, users’ experience with products recently became a major differentiation factor between competitors and can greatly influence the success of a product. In parallel, the interest from the design research community about this topic is also growing. This research intends to contribute to both contexts by investigating the definition and representation of user experience intentions. When defining the theoretical background of this research a link will be created between the complementary notions of user experience and kansei process. Based on this original field of study, this dissertation will discuss design activities undertaken by design teams in order to nourish the much wider industrial design process. With the five experiments that will be presented in this dissertation, I will explore the creation of tools and methodologies centred on potential users’ kansei process and supporting the creation of intentions related to the user experience of products to be designed. I will also investigate how the nature of the resulting early representations can impact reciprocal understanding within multi-cultural design teams, and finally how the developed approach (Kansei Design approach) can impact different typologies of new concept development projects. In terms of academic contributions, this research enabled to model the exchange of kansei-related design information among design-teams and highlighted the added value of multi-sensory early representations resulting from experience-centred design activities. Regarding industrial contributions, the different experiments made it possible to characterise the Kansei Design approach in terms of tools, methodologies, and early representations. Moreover a link was established between the different characteristics of this approach and three typologies of new experience-centred concept development projects leading to different products development projects.
Journal of Product Innovation Management, 2010
Product design is increasingly being recognized as an important source of sustainable competitive advantage. Until recently, the domain of design has been loosely categorized as ''form and function'' issues. However, as this paper will explore, product design deals with a much richer range of issues, many of which have not been considered in the marketing literature. To explore the domain and elements of design, the paper begins with two major goals: (1) to elicit the key dimensions of design and to develop an enriched language for the understanding and study of design; and (2) to integrate the design dimensions within a broader model that ties initial design goals to eventual psychological and behavioral responses from consumers. To achieve these ends, grounded theory development is used by conducting an extensive literature review, in-depth interviews, and an interactive object elicitation technique. Drawing from this rich source of qualitative information as well as diverse literature fields, a framework is proposed for the creation of design value in consumer products. This framework not only explores the domain of design but also highlights the important elements of design that go well beyond the cliche´d form and function issues. The resulting model reflects specific marketplace and organizational constraints that may help or impede the conversion of designer goals to so-called design levers. These levers are used to convey three types of values to consumers: rational, kinesthetic, and emotional. The framework then explains how and when these different values may be perceived by the consumer. Within this framework, testable research propositions and specific directions for future design-based research are also offered. Beyond its potential to spur marketing and new product development (NPD) management thought, the framework offered here represents a significant contribution to the field of design, which has historically been represented as a highly fragmented body of knowledge. Formalizing this framework should help overcome perhaps the largest obstacle to date to marketingrelated and NPD-related research in this area-the lack of a detailed and consistent nomological view of the scope of design dimensions including testable linkages. Design has become an important tool that can be used by managers to develop dominant brands with lasting advantages. This research lends the NPD manager and the marketing manager better insights in into how this increasingly popular focus can be used to influence consumer behavior and firm success.
A Study on User Involvement in Design Development
Due to the change of social conditions and economical and cultural aspects, user's expectation has been changed too. Today for users, satisfying the emotional and feeling needs towards products is most important point. The recent human psychological studies suggest that having an experience and good feeling with products is the main factor for making decisions. Hence, designers try to understand those hidden needs of people. In this way, they can make a special kind of user's satisfaction. During this process, all possible relationships between the user and the product and all factors that are involved in its interaction are analyzed. In the final stage, current technologies, user experiences, feelings and imaginations are applied in designing the product. The present article is about the different ways of involving the user in designing the products in order to open a new window, which causes specific vision and determines the hidden perspectives of the user desire and its environment.
User Experience Design: A Strategy for Competitive Advantage
Americas Conference on Information Systems, 2007
This paper urges the User Centered Design (UCD) community to broaden its perspective in order to deliver the user experiences demanded by consumers today. The challenge is for UCD to partner with other business disciples; pool organizational resources; and drive a user-centric approach throughout the organization, to the extent that it becomes embedded in the business strategy and develops the basis for everything the company does. This paper presents a set of interrelated strategies to assist in delivering a sustainable competitive advantage through compelling user experiences; these include linking IT to the bottom line; implementing a User Experience Design (UXD) Program; and managing the UXD capability.
A reference model to analyse User eXperience in integrated product-process design
2017
The analysis of human factors is assuming an increasing importance in product and process design and the lack of common references for their assessment in industrial practices had driven to define a reference model to analyse the so-called User eXperience (UX) to support human-centred product-process design. Indeed, the recent advances in ubiquitous computing, wearable technologies and low-cost connected devices offer a huge amount of new tools for UX monitoring, but the main open issue is selecting the most proper devices for the specific application area and properly interpreting the collected information content in respect with the industrial design goals. The research investigates how to analyse the human behaviours of “users” (i.e., workers) by a reference model to assess the perceived experience and a set of proper technologies for UX investigation for industrial scopes. In particular, the model has been defined for the automotive sector. The paper defines a set of evaluation ...