Analisis Pemasaran Usahatani Cabai Merah Keriting DI Kelurahan Sei Selincah Kecamatan Kalidoni Palembang (original) (raw)

This research is titled marketing analysis of curly red chili farming in Sei Selincah Subdistrict Kalidoni Palembang as for the purpose of this research is to find out: 1. to edit the marketing channel inKelurahan Sei Selincah District Kalidoni 2. How much is the marketing cost in Sei Selincah Subdistrict Kalidoni 3. Margin Marketing in Sei Selincah Subdistrict kalidoni 4. Farmer's share in farmers This research was conducted in Sei Selincah SubDistrict, Kalidoni, Palembang, which began in January 2020. The research method used is the survey method of keriring red chili farmers in Kelurhan Sei Selicah District Kalidoni Palembang. The method of withdrawal of examples is done in a segaja (purposive) with the number of semple as many as 15 farmers examples, while the method of retrieving marketing institutions using snowboll sampling (snowball rolling). Based on the results of the research is that there are 3 marketing channels of curly red chilies in Sei Selincah Village consisting of three marketing channels, namely a) farmers-merchants village-consumer collectors, b) farmers-large traders-retailers-consumers, c) farmers-big collectors-lemabang markets-retailersconsumers. The marketing cost of channel 1 is Rp.570,00 channel II Rp.740,00 channel III Rp. 733.33, Channel I marketing margin Rp.5000,00, channel II Rp.6.500,00 and channel III Rp. 7.667.00 next farmer share on channel I 85.7 percent followed channel II 71.1 percent and channel III 58.82 percent.