Analisis Pemasaran Usahatani Cabai Merah Keriting DI Kelurahan Sei Selincah Kecamatan Kalidoni Palembang (original) (raw)
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Analisis Efisiensi Pemasaran Cabai Merah Di Desa Jetak Ngasri Kecamatan Dau Kabupaten Malang
2020
ABSTRACKTujuan penelitian ini adalah, 1) Untuk mengetahui berapa banyak saluran pemasaran cabai merah di Desa Jetak Ngasri Kecamatan Dau, 2)Untuk mengetahui efisiensi pemasaran cabai merah di Desa Jetak Ngasri Kecamatan Dau, metode penelitian yakni penelitian kuantitatif menggunakan pertanyaan terstruktur dicatat diolah dan dianalisis, untuk penentuan responden petani menggunakan metode snow ball sampling. Metode pengambilan data dengan mengumpulkan data primer dan skunder. Dalam penelitian ini menunjukan bahwa 1) didapat lebih 1saluran pemasaran, 2) margin pemasaran yang ada pada saluran pemasaran I yaitu sebesar 1466, pada saluran pemasaran ke II didapatkan sebesar 5400. Pada penelitian yang dilakukan di Desa Jetak Ngasri Kecamatan Dau saluran pemasaran yang efisien terdapat pada saluran pemasaran I, hal tersebut dilihat dari nilai margin pemasaran yang paling kecil yaitu sebesar Rp. 1466 dan share tertinggi sebesar 85,47%, dibanding dengan saluran pemasaran II dengan nilai mar...
2021
Budidaya tanaman cabai jamu Piper Retrofractum Vahl merupakan suatu peluang usaha yang cukup memberikan harapan karena permintaan cabai jamu kering semakin lama semakin meningkat dan produksi jamu tradisional tidak hanya dikonsumsi oleh masyarakat dalam negeri tetapi juga oleh konsumen luar negeri. Kabupaten Sumenep berpeluang sebagai tempat pengembangan tanaman cabai jamu ditinjau dari sumber daya dan kondisi tanah yang sangat cocok dengan pertumbuhan tanaman cabai jamu. Saluran pemasaran adalah kegiatan yang bertujuan untuk mengalirkan barang atau produk hingga sampai ke konsumen. Margin pemasaran adalah selisih antara harga jual ditingkat petani dengan harga ditingkat lembaga pemasaran Tujuan dari Penelitian ini yaitu: (1) Menganalisis saluran pemasaran buah cabai jamu di Kabupaten Sumenep. (2) Menghitung besarnya margin pemasaran, distribusi margin dan share buah cabai jamu di Kabupaten Sumenep. Sedangkan hasil penelitian menunjukkan bahwa nilai margin pemasaran saluran I sebesar Rp. 8.700/Kg, saluran II sebesar Rp. 9.000/Kg dan saluran III sebesar Rp. 8.567/Kg. Nilai Farmer's share saluran I sebesar 85,66%, saluran II sebesar 85,36% dan saluran III sebesar 85,99%. Hasil dari perhitungan efisiensi saluran pemasaran cabai jamu, didapat hasil saluran pemasaran yang paling efisien yaitu saluran pemasaran III karena pembagian keuntungan antara lembaga pemasaran yang terlibat tidak terlalu jauh perbedaannya dan sudah bisa dikatakan adil dibandingkan dengan saluran pemasaran II yang pembagian keuntungan antara lembaga pemasaran yang terlibat terlalu jauh dan cenderung menguntungkan satu pihak.
Analisis Pemasaran Cabai Rawit DI Desa Sosial Kecamatan Paguyaman Kabupaten Boalemo
AGRINESIA: Jurnal Ilmiah Agribisnis, 2018
The method used is survey method that is data collection based on interview and observation. The sampling technique was done by using saturated sample method with total of 25 reaponden that is 15 peasant and collecting merchant 5 people and merchant retailer 5 people. Type used in this research that is primary data and secondary data. Data analysis used is analysis of distribution margin and marketing margin analysis. The results showed that marketing channel for Chilli Rawit in Social Village of Paguyaman Sub-district of Boalemo Regency there are 2 channels of indirect marketing channel and direct marketing channel. And in the form with a marketing agency composed and Farmers Wholesalers Collector Merchants Retailers Consumer end. As for the direct marketing channel of the End Consumer Farmers. With an indirect marketing channel margin of Rp. 15,000 which consist of margins of collecting merchants of Rp. 10,000 / Kg, and for retailer of Rp. 5,000 / Kg. Through the many institutions and marketing costs incurred. So that margin can be of great value while the profit is less than channel II (direct marketing) which has no margin because it is not through marketing agency or intermediary where the farmer sells direct chilli to end consumer. So channel II (direct marketing) can be said to be profitable for chili pepper farmers. The high value of margin is influenced by the low value of marketing expenses incurred. So that the channel is the most profitable manufacturer or at the level of dipetani.
Jurnal Ilmu-Ilmu Agribisnis, 2021
This research aims to assess the income of red chili farming, the amount of risk faced by red chili farmers, and the correlation between risk and income accepted by the red chili farmers. The study was conducted in Way Sulan Sub-district of South Lampung Regency. The total samples were 56 farmers drawn using a simple random sampling method. The data were collected in March - April 2019 using questionnaires. The first aim was analyzed using the revenue-cost ratio (R/C), which is the comparison between total revenue and total cost. The second aim was analyzed by risk analysis using coefficient variation (CV) and the lower limit (L) on five planting seasons. The third aim was analyzed by Product Moment Pearson correlation. This research results showed that the red chili farming income was profitable because of R/C >1. Risk calculation on five planting seasons results showed that the value of CV<0,50 and L>0, meaning that red chili farming was still profitable in any l...
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AGRI-SOSIOEKONOMI
This study aims to describe marketing channels, calculate marketing margins and marketing efficiency of cayenne pepper in Tutuling Jaya Village, Wasile District. Data collection used a survey method with snowball sampling. The total sample size was 12 respondents, consisting of 4 respondents as a farmer sample, 1 collector trader sample, 2 wholesalers sample, 5 respondents as a retailer sample. The result of the research is that the marketing of cayenne pepper in Tutuling Jaya Village has 2 marketing channels. Marketing channel-1 consists of: farmers - collectors - consumers. Channel-1 marketing margin is IDR5.000/kg consisting of: marketing costs IDR3,910/kg, a profit of IDR1,090/kg. Marketing channel-2 consists of: farmers - collectors - wholesalers - retailers - consumers. The marketing margin for cayenne pepper marketing channel-2 is IDR45,000/kg, consisting of: marketing costs IDR18,965/kg, and profits of IDR26,036/kg. Marketing of cayenne pepper in Tutuling Jaya Village, Wasil...