L'ambidextrie organisationnelle pour les entreprises de taille moyenne dans un contexte d'incertitude croissante (original) (raw)

Managers are constantly exposed to the increasing complexity of our fast-paced, globalized, interconnected and hyper-competitive world. In such an increasingly unpredictable context, structuring an organization and designing a strategy that balances the needs for short-term profitability with long-term survival is becoming growingly difficult. Organizational ambidexterity has been proposed as a means of managing these contradictory objectives, but its effect on the longevity of organizations remains largely unproven. We discuss this issue by situating it in the academic literature and propose that business segments that are highly exposed to a very uncertain environment benefit from the application of an ambidextrous strategy according to a constantly evolving dynamic process superimposing different measures, varying in intensity; and from the regular modification of this mix in response to external stimuli and newly acquired internal capabilities. Hence the question pertaining to h...