Persuasive design, technology and (original) (raw)

Humans are predominantly driven by intrinsic or extrinsic motivations. These motivations could be a blend of varying subtleties ranging from living a healthy life, financial stability, having social connections and so forth. As humans we have different attitudes and beliefs that gradually develop our characters. Intriguingly, not all of us act in accordance with our beliefs (Langrial, 2012). For instance, we all are aware that smoking is injurious to our health, but people follow smoking. Humans have a natural tendency to behave in contradiction to their beliefs. In other words, there is a gap between what an individual believes and what she/he essentially does. This varying behaviour gives rise to a distinctive state of cognitive unease (Festinger, 1962). The system based persuasive technology and the persuasive design are highly influenced these logic.