Consumer perceptions of food safety risk: Evidence from a segmentation study in Albania (original) (raw)

Consumers' perceptions of meat safety and qualitya qualitative content analysis from Afghanistan

British Food Journal, 2023

Purpose-This study analyses consumers' perception of meat quality and safety in Afghanistan at the pre-harvest, harvest and post-harvest stages. Design/methodology/approach-Qualitative data were collected through seven focus group discussions with 52 participants in Kabul and Bamyan, Afghanistan, between September and December 2020. A qualitative content analysis was undertaken using the Total Food Quality Model and the MAXQDA software. Findings-At the pre-harvest stage, both sedentary and nomadic ruminants' meat was perceived as high in quality and safety, with lower food safety hazards, unlike urban-raised ruminants' meat. At the harvest stage, supermarket meat was perceived as better in hygiene, but not in freshness. Additionally, there were doubts about the Halal-slaughtering of this meat. Conversely, butchery meat was perceived as fresh, natural and trustworthy, but unhygienic. At the post-harvest stage, the most important quality attributes before purchase were color, freshness, place-of-origin, safety and Halal-slaughtering, and after purchase were taste and tenderness. Lack of consumer trust was also noticed for the formal institution, i.e. supermarket meat. Research limitations/implications-This study provides valuable new results from Afghanistan that could be transferred to other Islamic-developing countries given the similarities in their meat industry, i.e. availability of both formal and informal institutions, and the sensitivity of Muslim consumers to Halalslaughtering. Nonetheless, the qualitative nature of the study design demands further research, employing, e.g. a quantitative approach. Future studies conducted in other countries with similar context could validate the results of this paper. Consumers' perceptions of meat safety and quality Financial support from the German Academic Exchange Service (DAAD) under the program Development-Related Postgraduate Courses (EPOS), contract number P1401273, is gratefully acknowledged. Acknowledgments are also due to Dr.

Food Safety Knowledge, Attitudes and Practices of Consumers Regarding Meat Consumption at Home

Akademik Gıda, 2021

This study is conducted to determine the meat purchase, storage, handling or preparation, and personal hygiene practices of consumers living in Istanbul and their level of knowledge on food safety practices. A questionnaire was sent to 830 consumers, who were responsible for primary shopping and cooking in their households. Participants achieved a certain score with their responses to the statements in the questionnaire. The difference between the sociodemographic characteristics of the participants and their scores was determined by independent samples t-test and one-way ANOVA. A significant difference was observed in participants' knowledge scores about meat purchasing and carrying, storage and preparation practices and gender (p<0.05). In addition, participants' meat purchase and carrying practices information scores were significantly influenced by monthly income while storage and preparation information scores were significantly affected by the age of participants (p<0.05). An insignificant difference between the personal hygiene and socio-demographic parameters was observed (p>0.05). By considering these results, it is recommended to prepare questionnaires and interviews to reveal the status of applications for measuring food safety information of consumers in other regions of Turkey, and planning preventive measures to eliminate risks in future studies.

Albanian Consumer Perceptions and Preferences for Goatkid Meat with Focus on Food Safety

Çela, A., Pagria, I., Gjika, I., & Zhllima, E. (2020). Albanian Consumer Perceptions and Preferences for Goatkid Meat with Focus on Food Safety. Albanian j. agric. sci. 2020;19 (1): 1-6, 2020

Livestock is the most important agrifood sector in Albania and meat is one of the main elements of consumers' food basket. There is a strong tradition of production and consumption of small ruminant (including goatkid) meat consumption in Albania-level of goatkid meat consumption is much higher compared to European pattern. The purpose of this paper is to address food safety perception of Albanian consumers for the goatkid meat. Primary data were obtained from a field survey which was conducted among 250 Albanian consumers in Tirana. The method used to explore consumer preferences consists of descriptive statistical analysis. Results show that the majority of the respondents prefer to purchase the goatkid meat from an unknown butcher with a veterinary certification/stamp rather than from a known butcher without veterinarian stamp, however the perceptions vary according to education level. Stronger food safety enforcement and trust is important to promote local production.

Consumer Perception Towards Meat Safety: Confirmatory Factor Analysis

This study was conducted to analyze consumers' perceptions on meat safety. The results indicate that the main determinants of consumer perceptions are government's safety awareness, campaigns and health conscious. Therefore, from the practical standpoint, it suggests that responsible parties should focus their attention on the development of products that have attributes such as proper packaging, labelling and GMP guaranteed in order to increase positive perception of meat safety among customers.

Consumer Perception of Food Quality and Safety in Western Balkan Countries: Evidence from Albania and Kosovo

Foods

Domestic food markets are of significant importance to Kosovar and Albanian companies because access to export markets is under-developed, partly as a result of the gaps in food safety and quality standards. Kosovar and Albanian consumers’ use of food safety attributes and their evaluation of the quality of domestic food versus imported food are the research objectives of this study. The paper is based on a structured consumer survey of 300 Kosovars and 349 Albanians analyzing their perceptions of issues related to food safety and quality, measured through two respective batteries of items using a 5-point Likert scale. We used the t-test to identify differences between populations, correlation analysis and the bootstrapping method. Despite the prevalent problems with food safety, consumers in both countries consider domestic food to be safer as well as of higher quality than imported products. Kosovars are more likely than Albanians to perceive domestic food products to be significa...

Food safety risk perceptions as a tool for market segmentation: The USA poultry meat market

2009

This study explores the application of risk perceptions as a segmentation tool in the poultry meat market. Principalcomponent analysis is used to examine data from a 2006 survey on a potential avian infl uenza outbreak in the U.S. The results suggest that the perceived level of safety of poultry meat will drive consumption choices in the case of an avian infl uenza outbreak. Based on the perceived safety level, the poultry meat product market was categorized into those that are home cooked and from familiar brands, the technological/novel, and organic/fast food poultry products, with the fi rst category being perceived as the safest and the third as the least safe. The results also show signifi cant differences in public trust in the avian infl uenza information provided by the government, poultry producers, politicians, and the media.

Food safety risk perceptions as a tool for market segmentation: The US poultry meat market

2009

This study explores the application of risk perceptions as a segmentation tool in the poultry meat market. Principalcomponent analysis is used to examine data from a 2006 survey on a potential avian infl uenza outbreak in the U.S. The results suggest that the perceived level of safety of poultry meat will drive consumption choices in the case of an avian infl uenza outbreak. Based on the perceived safety level, the poultry meat product market was categorized into those that are home cooked and from familiar brands, the technological/novel, and organic/fast food poultry products, with the fi rst category being perceived as the safest and the third as the least safe. The results also show signifi cant differences in public trust in the avian infl uenza information provided by the government, poultry producers, politicians, and the media.

Attitudes and preferences of Kosovar consumers towards quality and origin of meat

Studies in Agricultural Economics

Quality and safety are important attributes for consumers in developed and transitional countries such as Kosovo. This study aims to examine Kosovar consumers' characteristics, attitude and preferences for meat and to provide meat consumer profiling using a descriptive analysis together with the Food-Related Lifestyle approach. We drew a sample of 300 Kosovar consumers by intercept sampling in Prishtina, Prizren and Gjilan (largest Kosovo cities) during December 2013 -January 2014. Results suggest that Kosovar consumers perceive country of origin (COO), especially domestic origin as a sign of quality and safety for meat. Three consumer profiles were identified through segmentation analysis. These consumer profiles could be labeled as foodie, conservative food consumer and uninvolved food consumer. Foodie is the most interesting target segment for Kosovar meat. We conclude by discussing the implications of our findings for businesses and policy makers.

The Heterogeneity of Consumer Preferences for Meat Safety Attributes in Traditional Markets

Foods, 2021

In this study, we focus principally on Taiwan’s traditional markets, as food safety issues in those markets have been increasing recently. Thus, this poses pressures and challenges in traditional markets in terms of attracting consumers. This research aims to investigate whether there is consumer demand for more quality improvement from butchers and additional product information in Taiwan’s traditional markets by surveying consumers’ willingness to pay (WTP). This study determines consumers’ preferences for the important attributes and also investigates the different consumer segmentation in Taiwan’s traditional markets by analyzing the types of Taiwanese consumers who care about food safety and additional product information, including Taiwan Fresh Pork (TFP), QR code (provides product source information), Cold storage, and price. In this study, both Mixed Logit Model and Conditional Logit Model are used to elicit consumers’ WTP, and the Latent Class Model is used to understand th...