A Decade of Changes in University Website Design (original) (raw)
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Today, more than ever, a university’s website is critical for the promotion of its mission, academic programs and services. Its communications with its target markets must be organized, professional and creative. A successfully created website design attracts visitors and, of course, should increase enrollment. A well-designed and clearly written university website will allow readers to receive all the needed and required information for them to make the proper decisions. Accordingly, research aimed at analyzing various issues of creating an effective university website is gaining significant relevance. The article discusses both the theoretical and practical issues of website activities. A selection of university websites has been analyzed and the issues and challenges discussed.
International Journal of Education, Psychology and Counseling, 2020
The university website is important as a window for potential students. Its quality is directly associated with the image and reputation of the university, reflecting the level of the university. Therefore, it is vital that a university is able to establish a website that has a high level of usability, functionality, and creativity which can attract and retain the users. In order to have a rational understanding and learning from the experienced university websites, this study has selected the top 20 universities around the world where important elements from their websites are being studied and evaluated thoroughly. The elements include picture resolution, typography, layout, web structure and colour, type of information and content as well as the privacy and trust policy. The study provides important provision on how the world-class universities designed their websites which would potentially yield refinements to the current website of other universities around the globe.
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An Exploratory Study Of Student Satisfaction With University Web Page Design
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African journal of science, technology and social sciences, 2024
University websites are gateways to display resources offered by an institution. As such first impression, attractiveness, controllability, helpfulness, efficiency and learnability as defined by Website analysis and measurement inventory (WAMMI) is critical in the design of websites. Usability is an extremely important aspect of the individual website to survive in the digital environment for each University. Universities can communicate with students through their website its mission, vision, values and other general information. Additionally, the university websites also provide a platform to communicate with students, faculty and visitors. It is for this reason therefore that the University should maintain up-to-date content which is well organized and it should be readable for the students, lecturers, administrators, and the general public. Website design is often driven by technology, organizational structure or institution's objectives rather than usability from the perspective of students. This survey sort to assess Usability of University Websites in meeting the expectations of students. All universities now have websites that give access to large viewers' information on their existence. They enable the institutions to spread beyond physical boundaries and seek opportunities in the global market. Therefore, website becomes an essential tool to reach out to the student and should be designed in an appealing easy way to navigate. To ensure websites are of optimal use key metrics like key factors that affect the usability of websites like design, navigation, accessibility and content are key. To assess usability, this survey works explores on methods and tools used to assess student satisfaction when navigating the website. Baseline being that there is student expectations in shaping perception of usability and best practices for improving the website to needs of the students.
Web site quality evaluation in Higher Education Institutions
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There are increasing concerns about the degree of quality delivered on the Web. Considering the competitive environment where Higher Education Institutions (HEI) are inserted, they should, as other organizations do, use their Web sites as a marketing tool. To measure Web site quality we used Aladwani's and Palvia's instrument [2], which evaluates quality from the user's perspective. The main conclusion of our study relates to the fact that HEI aren't committed to using the Web site as an effective marketing tool and, therefore, much work still needs to be done. Academics are fundamental concerning Web marketing in HEI, since they may contribute to enlarge the knowledge in this area and alert HEI to the role that Web site quality may play in today's extremely turbulent and competitive environment.