Jurnal Ekonomi dan Bisnis Dharma Andalas (original) (raw)

Competitiveness and halal certification of products also support the Indonesian economy and improve the welfare of society by increasing sales turnover. In Indonesia, the number of MSMEs reaches more than 64 million, their competitiveness is low so they are unable to compete locally and globally and around 95.34% need halal certification services for food products. The purpose of this study is to describe the competitiveness and halal certification of food products in the culinary MSMEs of the city of Padang in order to increase sales turnover. The research method uses descriptive statistics with a qualitative approach. The research population was 371 samples, 193 were taken by purposive sampling. Field research data collection methods were carried out by observation and interviews. The method of data analysis was carried out with descriptive statistics. The results showed that MSME actors already knew about competitiveness as much as 48.70% and had made product innovations as much as 61.64% in the form of product quality as much as 32.79%. The performance of MSMEs to increase sales turnover is seen from the results of annual sales, there is no longer a maximum of Rp. 1 billion and the majority of business ownership is still independent as much as 53.36% and not to mention having product halal certification as much as 49.74%.