A Country-Level Analysis of Competitive Advantage in the Wine Industry (original) (raw)
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The global competitiveness of European wine producers
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MEASURING THE POTENTIAL AND REVELEAD COMPARATIVE ADVANTAGE IN THE CHILEAN WINE SECTOR.
The Chilean wine industry has been one of the leading industries at the portfolio export level of Chile; the reason of its successful has come from different approaches export driven-policy, government support and factor endowment; all of these expressed in the Revealed Competitive Advantage (RCA). However, in order to keep sustainable this growth the country also has to develop its Potential Competitive Advantage (PCA) in order to maximize its capacity. The present article show which sector have Chilean wine industry will have to focus on in order to maintain its competitiveness and catch-up those countries with better performance using the Double Diamond Mode.
Study on the competitiveness of European wines EXECUTIVE SUMMARY
The aim of the study is to build on the current position of European wines in the world market to derive conclusions on how to further advance the policy objective of improving their competitiveness. The study analyses the development of EU wines competitiveness and identifies the key factors in the most important consumer markets where EU wines enter in direct competition with third country wines.
Analysis of international competitive positioning of quality wine from Spain
Ciencia e investigación agraria, 2013
The global vitiviniculture sector is undergoing systemic and thorough changes. Spain occupies a privileged position in the global industry, ranking first in surface area, third in production and second in export volume. In recent years, domestic consumption has experienced a clear and pronounced decline, as observed in France and Italy. Therefore, exportation has become the main commercial avenue for table and quality wine. In Spain, designated quality wine represents 50% of total production and has experienced commercial dynamics in international markets that differ from those affecting table wine. The object of this paper is to analyze the factors influencing the competitiveness of quality wine, represented by designations of origin, in international markets. After defining a competitiveness index, adapted from the Balassa index, and using environmental and internal variables, three panel data models of the most representative Designations were specified for the 2000/2001 to 2009/2010 seasons. The results demonstrated that environmental variables were more influential in explaining the weak international competitive positioning of the poorer performing Designations. European regulations resulting from the Common Agricultural Policy (CAP) and the economic crisis were significant and influential in this respect. Economies of scale, quality, and unit cost were the most influential internal factors for each D.O.factors for the most competitive quality-wine production areas.
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The world wine market is currently characterized by two principal wine suppliers: the European and the New World. Countries such as France, Italy, Spain and Portugal have witnessed a tremendous growth in the New World wine-makers (Australia, Chile, South Africa, etc.). Portugal is one of the Old World countries that presents several natural and technical constraints, which might currently be resulting in modest performance in terms of its position in the global wine market, competitiveness and dynamics required to overcome difficulties. The main objective of this study is to analyse the Portuguese performance for competing in external markets and its evolution from 1996 to 2003. This study is based on indices, such as the trade intensity index, revealed comparative advantage, auto-sufficiency and market share relation ratios.
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