The Influence of Price, Service Quality and Relationship Marketing on Patient Satisfaction in the Outpatient Installation of the Haji Hospital, South Sulawesi Province (original) (raw)
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International Journal of Business Marketing and Management, 2020
Health is a basic need for everyone because every aspect of life is related to health. The number of hospitals will provide an opportunity for the community to choose the best from the available choices, so hospitals must always innovate to be able to provide the best quality of service. This has caused a shift in focus on customer satisfaction and loyalty. Service quality and perceived value become measurement methods to predict customer satisfaction. This study analyzes the effect of service quality and price on satisfaction and its implications for outpatient loyalty at Premiere Bintaro Hospital. Data was collected from 250 patients through a field survey using a purposive sampling technique and this survey was limited to patients who had done outpatient treatment more than once. Data obtained from the survey were tested using Structural Equation Modeling, LISREL 8.80. The results showed that service quality and price have a positive correlation and a significant influence on customer satisfaction. The results of subsequent studies indicate that service quality and price have a positive correlation and a significant influence on customer loyalty. Finally, this study shows that customer satisfaction has a positive correlation and a significant influence on customer loyalty. Service quality and price have the greatest influence on customer satisfaction and customer loyalty. This factor must be seen as a key variable to increase the level of outpatient visits at the Premier Bintaro Hospital.
The Effect of Service Quality and Price on Patient Satisfaction
Journal of Research in Business, Economics, and Education
The purpose of this study was to determine the effect of service quality and prices on patient satisfaction at the Yapida Gunung Putri Clinic, Bogor, both partially and simultaneously. While the method used is quantitative. The sampling technique used the Slovin formula and the sample in this study was 100 respondents. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. From the results of the study, service satisfaction has a simultaneous influence, service satisfaction and price s have an influence on patient satisfaction where Ha3 is accepted so that f count is 58.794 > f table 3.09. While the effect on patient satisfaction is seen based on the results of hypothesis testing, namely Ha1 is accepted where t count 6.030 > t table 1.984 and price s have an influence on patient satisfaction based on t count 3.944 > t table 1.984. Th...
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International Journal of Pharmaceutical and Healthcare Marketing, 2022
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Journal of Economics, Business, and Accountancy | Ventura, 2013
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The Effect of Marketing Mix on Patient Satisfaction in Prima Vision Medan Special Hospital in 2019
https://www.ijrrjournal.com/IJRR\_Vol.7\_Issue.8\_Aug2020/Abstract\_IJRR0030.html, 2020
Hospitals have a very strategic role in efforts to accelerate the improvement of public health status. The new health care paradigm requires hospitals to provide quality services according to the needs and desires of patients. The main factor is that the services provided are of low quality so that they cannot produce the services expected by patients. The marketing mix can be used as a marketing tool that makes it easy for hospitals to achieve their marketing goals. This study aims to analyze the effect of the marketing mix of the Eye Hospital Special Eye Medan Vision on patient satisfaction in 2019. This type of research is quantitative by using a design (cross sectional). The variable that has a positive effect is the product with a product coefficient value of 0.012. From the results of the study, it is suggested to the Eye Hospital of Prima Vision Medan that it is necessary to improve the product in the form of improving health services, paying more attention to price and process, paying attention to people, especially those who are in direct contact and contact with patients, paying attention to physical evidence, namely the physical and non-physical work environment