Transforming Tourism Destinations\u27 Marketing Strategies by Understanding Tourists\u27 Satisfaction (original) (raw)

Tourism propels the growth of a country’s economy and gives rise to other service industries such as accommodation, food and beverages, retail trade, and transportation industries. With trends in travel and tourism pointing to tourists seeking novelty experience according to TripAdvisor, the objective of this paper is to identify factors influencing the intentions of tourists to a destination, taking into account the characteristics of tourists, by means of a systematic literature review (SLR). Collectively, 17 factors were identified from a total of 77 studies. Satisfaction, destination attraction, and loyalty are the three most investigated factors, while perceived behaviour control, psychological well-being, and religious are the three least investigated factors that affect the behavioural intentions of tourists to a destination. This SLR is instrumental in later part of the research in discovering whether there exist differences between a model developed based on factors identif...