Strategies for Village Tourism Development in Coastal During COVID-19: Challenges and Opportunities (original) (raw)

GeoJournal of Tourism and Geosites

Abstract

The Covid-19 outbreak has had a negative impact on the decline in the number of visits in the tourism sector, one of which is the tourist village. The recovery of tourist villages during Covid-19 relies heavily on the role of the Tourism Awareness Community (Pokdarwis). However, the role of the Tourism Awareness Community in the development of tourist villages during Covid-19 is still not clearly discussed. Therefore, this study aims to analyze the tourism village development strategy during COVID-19 by the Tourism Awareness Community in the Teritip Village, Balikpapan-Indonesia. This study uses the QSPM (Quantitative Strategic Planning Matrix) method, which is a method for determining the priority of alternative strategies obtained from a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). The results showed that the position of the Tourism Awareness Community was in quadrant V (Hold and Maintain), namely market penetration and product development strategies. That is,...

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