Strenghtening MSME's Resilience During the Pandemic (original) (raw)

Micro, Small and Medium Enterprises (MSMEs) as the pillar of Indonesian economy have very significant impact in dealing with the economic decline due to the prolonged Covid-19 pandemic. The resilience of MSMEs in crisis will affect the survival of MSMEs, so that the appropriate strategies to strengthen MSME resilience are needed. This case study is conducted to analyse some problem faced by one of Batik MSMEs in Cimahi City, Indonesia and proposed some solution to strengthen its resilience in unconducive economic due to the pandemic. The discussion includes introduction that will describe the current condition of the MSMEs and how digitalisation is applied to MSMEs. The literature review will discuss the conceptual review of MSME resilience and how the pandemic impact MSMEs resilience, previous studies on MSME resilience. The research methodology and data analysis will discuss how the study is conducted and some findings related to MSMEs resilience and digitalisation process. This paper is expected to provide an overview of MSME resilience in Indonesia and the proposed strategies to strengthen its resilience.