The role of language skills in corporate communication (original) (raw)

The role of language skills in corporate communication is crucial, particularly for international firms managing subsidiaries abroad. Despite extensive research on various communication challenges, the specific issue of language barriers remains underexplored. This study examines how Danish firms manage communication with their French subsidiaries, uncovering vulnerabilities due to inadequate linguistic resources and lack of formal strategies. It contrasts the relationship with the German market, where linguistic competence is prioritized, highlighting the implications for effective corporate communication.