An Overview of Impulse Purchase Behavior on F-Commerce Platform in Sumatera, Indonesia (original) (raw)
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Anggie , 2019
The development of information technology is currently growing rapidly, triggered by the need for information quickly and accurately. Information technology has become the main facility for various activities in human life. the development of this technology is followed by the development of social media. In everyday life, of course we see the use of social media on the internet has been growing, not only in adults but also among young people (teenagers). Through social media we can connect with everyone, we can increase knowledge, insight, knowledge, education, business and entertainment. In Indonesia, online shopping is a trend that involves young buyers. This study aims to examine the effects of technology and impulsive consumer purchases on online shopping. The role and influence of information technology indirectly, has made online businesses grow. Those who understand business can see good opportunities in the online business world because of the many benefits or advantages in online business. So, online business information is commonly referred to as many important roles in various fields that exist in this world. These areas include communication, medicine, economics and others. Online business has a great influence on consumer buying interest.