Strategi Penentuan Tata Letak Barang dengan Teknik Asosiasi (original) (raw)

2019, Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)

Opening a business is one of the business activities that can have an impact on the economy. Raffa Photocopy has a copy, printing, bindery business to selling Office Stationery (ATK) and school supplies. In this study only discusses the sale of school supplies such as bags, shoes, socks and so forth. However, a sales strategy is needed to sustain business and marketing. A good strategy is sure to make a profit and products or goods will sell quickly. The strategy is setting the layout of goods. It is proven that the decision to buy goods that are outside the planning is influenced by the layout. Data mining addresses this problem by analyzing large data and then making a specific rule, pattern, or model. The association technique that can be used is a priori algorithm designed to find combinations of items. Apriori algorithm is guided by the value of min support and min confidence. This research will analyze the purchase patterns of school equipment in Raffa Photocopy research objects with processed variables, namely Bags, Hats, Belts, Kacu, Boni Hats, Drinking Bottles, Socks, Berets and Ties. The minimum support specified is 30% and minimum confidence 75%. The result is Socks-Hats with a minimum support of 30% and a minimum of 80% confidence, then Tie-Hats with a minimum support of 40% and a minimum of 100% confidence. That way, for the layout that must be done is the hat must be close to socks and ties.