Happiness for Sale: Do Experiential or Material Purchases lead to more Consumer Happiness? (original) (raw)

This research explores the relationship between consumer purchases and happiness, particularly contrasting experiential and material purchases. It reveals that individuals exhibit reluctance to enhance core aspects of their identity, like mood, despite a desire for improvement. Furthermore, the effectiveness of pharmaceutical advertisements in framing self-improvement underscores consumer perceptions and raises questions of ethical regulation regarding the promotion of psychoactive drugs to non-clinical populations.