Destination Successes Factors for Millennial Travelers Case Study of Tanah Lot Temple, Tabanan, Bali (original) (raw)
Related papers
Millennial Tourists in Bali: Motivation, Satisfaction and Revisit Intention
E-Journal of Tourism, 2020
The Ministry of Tourism of the Republic of Indonesia has developed strategies to attract millennial tourists who are estimated to dominate the world tourism market, where Bali is ranked as the fourth most desirable destination for millennials around the world. One of the important factors for tourists in making a visit decision is motivation. Motivation can affect tourists' satisfaction that is triggered by evaluations through their experiences during a visit and it can affect their revisit intention. Decision making for revisit intention to a destination is actually the behavior of satisfied tourists. This research is a quantitative study with samples of millennial tourists visiting the areas of Ubud, Kuta, Seminyak, Canggu and Uluwatu. Research results were analyzed by Structural Equations Modelling (SEM) analysis usings SmartPLS software 3.0 version. The results showed that motivation consisting of push and pull factors has a significant effect on tourist satisfaction. Tourist satisfaction has a significant effect on the revisit intention. The push factor has a positive but not significant effect on the revisit intention while the pull factor has a significant effect on the revisit intention. Another result showed that 69% of millennial tourists make use of social media as a source of information about Bali. This is also the reason for the facts that 91% of millennial tourists prefer to arrange their own trips.
Millennials' Travel Behavior in Small Island Destination: The Overview of Gili Trawangan, Indonesia
Asian Journal of Advanced Research and Reports, 2021
Aims: The purpose of this study is to examine the travel behavior of millennial generation tourists in Gili Trawangan at the pre-, during-, and post-travel stages. This research also looks into the viability of Gili Trawangan as a small island destination. Methodology: This study employs a qualitative descriptive approach, with data gathered through questionnaires, in-depth interviews, and literary techniques. The questionnaire was distributed in May and June, with 100 millennial generation tourists on Gili Trawangan, both international and domestic, serving as respondents. Result: According to the findings of this study, Gili Trawangan is one of the small island destinations that offers tourism-related products such as water tourism attraction, accessibility, ancillary service, and tourist activity. On the demand side, millennial tourists who visit this island are productive generations who come from various large cities in Indonesia or abroad. They are considered a digital generation due to their reliance on smartphones and social media in all aspects of daily life, including work, entertainment, and travel. As a result, millennial tourists' travel decisions are heavily influenced by digital information such as social media status and digital advertisements. Although there is almost no significant difference in the travel behavior of the two types of tourists in general. However, there are some basic differences caused by socio-cultural differences and economic conditions. Implication/Applications: This research is useful as a reference for tourism industry stakeholders on the island of Gili Trawangan to comprehensively understand the characteristics of millennial generation tourists. Theoretically, the results of this study can also enrich the existing information related to the behavior of millennial tourists, especially those who visit small island destinations. The Originality of the Study: The small sample size and short questionnaire distribution period were two of the study's limitations. As a result, future research will be able to examine other island tourist destinations with better numbers and an even distribution of vacation sessions.
Melasti Beach Destinations in Badung, Bali in Attracting Millennial Tourists
IJMRAP, 2023
Millennial tourists are a generation that grew up in the digital era, millennials are accustomed to technological advances and have easy access to travel information through mobile devices to social media. The preferences of melenial travelers tend to choose something based on desires, interests, or likes that also surround the components of attitudes and values that exist at this time. The Indonesian tourism industry 4.0 mentions the millennial phase includes dreaming (hoping to travel), planning (planning what to do there), booking (travel services), experiencing (enjoying vacations) and sharing (uploading to social media). The interesting activities of tourists and adequate facilities on Melasti beach have succeeded in attracting millennial tourists. Millennials are looking for unique experiences and sharing moments on social media about Melasti beach. Through strategies through social media and collaboration with influencers, Melasti beach destination continues to strengthen its position as one of the popular tourist destinations. Based on this phenomenon, there are two main problems in this study. First, why does Melasti Beach attract millennial tourists? How does the management system of Melasti Beach tourist destinations attract millennial tourists? The problem is studied with several theories, namely the theory of functionalism, the theory of tourist products and management system.
African Journal of Hospitality, Tourism and Leisure, 2019
To research the determinants of intention to travel, this paper employs the technology acceptance model (TAM) to investigate Indonesian millennials' behavioural process of post-adoption by considering their attitudes toward visiting cultural heritage sites. No previous research has investigated whether there is a link between cultural motivation, serious leisure, and electronic word-of-mouth (eWOM). Structural equation modelling technology was used to assess the responses from 442 questionnaires. The results show that social eWOM is the strongest predictor of attitude towards visiting heritage sites, followed by serious leisure and culture motivation.
Travel and Tour Preferences of Millenials
Journal of Economics and Management Sciences
The study was conducted to determine the travel and tour preferences of millennials in Batangas State University Malvar Campus. Specifically, the study described the profile of the respondents in terms of sex, age, educational attainment, and occupation; determined the millennials’ travel and tour preferences in terms of service, accommodation, and promotion; and tested if there was a significant relationship on the travel and tour preferences when the respondents were grouped according to their profile through descriptive research method. The respondents were millennials, employees and students at Batangas State University Malvar Campus. The results reveal that majority of the respondent millennials are in age of 18-23 years old; majority are females, majority are high school graduates; and most of them are students. With regard the assessment of respondents’ service, accommodation, and promotion, the study also reveals that the millennial respondents are psychocentric type of trav...
Millennians Motivation in Participating In Tourism.docx
2018
Title: Millennials Motivation in Participating Various Tourism Activities in Quezon Researcher: Daisy D. Segui and Noriedel Laresma Adviser: Ms. Maria Fatima R. Sabacco Keyword: Motivation This research study is titled “Millennials Motivation in Participating Various Tourism Activities in Quezon”. In this study the researchers wanted to know what motivates the millennials to travel in Quezon Province. This research paper investigates the factor that motivates the millennials to travel in term of physical, cultural, interpersonal and status and prestige. It examines the factors that motivates millennial to participate various tourism activities in Quezon province. And to find out what motivates most of the millennials to go on a travel in Quezon province. To collect credible data, a survey has been done for San Juan, Batangas residence. San Juan, Batangas is the nearest municipality or province outside of Quezon.The result of the study revealed that most of the respondents are motivated by lifestyle, seek new experience, to create memories and through travel they can change their perspective.
Analysis of Millennial Tourists’ Interests in Garut Regency
Barista : Jurnal Kajian Bahasa dan Pariwisata
Millennials are highly potential for being targeted as tourists in Garut Regency. This quantitative study, therefore, was aimed at analyzing the interests of millennial tourists in Garut Regency. The results found that the millennial tourists’ interest in Garut Regency with the highest value is the socioeconomically introverted. This shows that even though considered as young tourists and having high productivity, the millenn ial tourists, in conducting tourism activities, are still influenced by the desire to refresh, have fun, socialize, and take advantage of their spare time.
Attracting Young Travellers to a Tourist Destination: Exploring Millennials’ Dreams
Tourism in Southern and Eastern Europe, 2019
Purpose-The purpose of this study is to examine Millennials' selection of future travel destinations especially destinations they dream to visit as well as to identify pull factors that attract them to dream destination. As Millennials are becoming dominant travel segment it is important to explore how they evaluate and based on what characteristics they select their dream destinations they plan to visit. Design/Methodology-The empirical research aimed to explore Millennials' dream destination. Research framework is based on Morgan and Xu (2009) and Kapferer (2008) research. Also, information seeking patterns of Millennials are explored. Empirical research collected data of 420 European travel Millennials. Results were analysed using qualitative and quantitative research techniques. Findings-Research results indicate that young travellers prefer to visit countries in South and Mediterranean Europe. Mainly choosing countries that are famous for their physical attributes and cultural interactions. Several pointed out beautiful nature, cultural heritage and sea & sun. Dream travel destinations are chosen as they offer destination-oriented and socially-oriented attributes. Originality of the research-The paper contributes to understanding Millennials motives for planning future tourist destinations. Also, it contributes to identifying Millennials' perspective in process of selecting future experience as tourists. The research results are valuable to marketing managers in tourist destinations to help them identify future travellers' motives in selecting a tourist destination.
Analysis of the Urban Millennial Travelers’ Intention
International Journal of Travel, Hospitality and Events
Purpose: This study aims to identify the main factors that influence the travel intention of urban millennial travelers and why travel intentions are essential to be studied by stakeholders. Research methods: This research uses a qualitative descriptive approach, which implications travel intention from the point of view of urban millennial travelers to the main factors that affect travel intention. Travel Intention became a unit of analysis and the main focus of this research. Purposive sampling techniques were used to establish the sample number of this study, which is 100 respondents. Results and discussion: The results showed that the identification of travel intention popular among urban millennial travelers in Jakarta four important factors significantly affect the quality of the place that is the leading destination of urban people in Jakarta. The factors are, self-conformity, attitude, destination image, and perceived quality. Implication: The attitude became a reasonably p...
Drivers to Build A Powerful Country Tourism Brand: An Empirical Study On Millenials Segment
Gastroia: Journal of Gastronomy And Travel Research, 2019
There is a wide academic literature that deals with the term Country Brand, but nevertheless, it has not been sufficiently studied the country as a powerful tourism brand. The importance of the tourism industry for many countries is indisputable, which leads to generating a brand identity of a specific tourist destination: the country. The present study is conducted among 465 millenials placed at Spain which are a very interesting segment due to their principal motivations are travelling and also are the near future decisions makers (Ng & McGinnis, 2015). The empirical research has been conducted in Spain and it will be replicated in Turkish soon. The goal of this work is to find out the main drivers that allow build a powerful tourism country brand in the millennial segment. The statistical analysis is conducted with Principal Components Factor Analysis Method that permit to discover the main underlying drivers. 11 main underlying factors, than explain more than 65% of the total explained variance, are found with a good adjustment. This factors represents the main drivers to build a strong tourism brand country. Although the univariate analysis carried out concludes that a key factor when evaluating a country like a tourism destination is security and safety, the factorial analysis reveals that the underlying driver that explains the greater percentage of the variance (16.65%) is the economic strength of the country, among other factors. Discovering the main factors in the evaluation of millennials about a country as a tourist destination allow to detect the most important drivers that determine the decision to travel to a country on the millennial segment and, therefore, can help to build a powerful tourism brand country. The main originality of this work is to develop the concept of country-brand as a tourist destination and apply it to the millennial segment. The main limitation of this study is that it is based on a sample of millenials placed in Spain, we can apply this study to other segments of population in other countries.