The New Specialized Discourse of Business Greening: A Multimodal Approach to Environmental Knowledge Communication (original) (raw)

Abstract

Language and communication are important sources of evidence for describing human conceptual systems and human knowledge of different kinds. In my papers I try to focus on mental lexicon, which includes three constituents: knowledge structures representing language means and links between them, knowledge of the world and knowledge of the particular communicative situation (Manerko 2000; 2001). This material is also based on the description of knowledge structures in the English discourse. The analysis is constructed on the basis of three approaches within the field of cognitive semantics: 1) Lakoff's study of conceptual metaphor and its link to linguistic categories in socio-cultural studies; 2) Fauconnier's idealized cognitive model in frame structure known as the theory of mental spaces; 3) Sweetser's pragmatic rather than semantic interpretation of composite structures in different contexts. But these linguists "are not primarily concerned with the problem of assigning meaning to larger constructions" (Sweetser 1999: 134).

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