The New Specialized Discourse of Business Greening: A Multimodal Approach to Environmental Knowledge Communication (original) (raw)
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IOP Conference Series: Earth and Environmental Science, 2019
The problem this research is how the structure of the symbolic meaning in the discourse of social life. The aim was to describe the construction of the structure of the symbolic meaning in the discourse of social life. The data source is the study entitled news of social life online media. This study used the approach of critical discourse analysis of Norman Fairclough, who built a model by integrating together a discourse analysis based on the linguistic and social and political thought, which in turn is generally integrated in social change. Based on the findings, it was concluded that the ideology and power in the discourse of social life is represented in the following linguistic features. (1) Recommended vocabulary that represents the ideology and power in the discourse of social life consists of: (a) modality, which includes modalities “for sure”, (b) the verb which include “make”, “have” and “upload”, (c) nouns include “ATM machine”, and “croquet”, and (d) includes the conjun...
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Colloquium - New Philologies, 2021
Metaphors are language phenomena commonly used as tools of persuasion, as evident in different kinds of public discourses, most notably in political addresses. They are particularly potent in this respect because they function on the principle of connecting the logical with the emotional. This persuasive role has also been attested in media reports, usually employed for the purposes of framing and the creation of a specific narrative. The purpose of this paper is to outline a theoretical and methodological account of metaphor choices related to sustainability and restoration, as issues related to climate change, made by the contemporary media and the perceptions formed by repetition and reinforcements of certain kinds of imagery present in their choice. An additional purpose is to understand which information sources, and possible instances of influence and leverage, could be of importance in terms of the media reporting on sustainability-related issues. Therefore, the paper offers novel conceptual and analytical guidelines for future research in the field of sustainability communication.
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