Marketing Strategy - Tool To Increase Customer Satisfaction Case Study Of Romanian Company In Furniture Products (original) (raw)

Romanian Economic and Business Review, 2019

Abstract

Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer’s expectation. Customer satisfaction is important because it provides marketers and business owners a metric that they can use to manage and improve their businesses. This paper aims to analyze the main aspects related to customer satisfaction regarding the furniture provided by a Romanian company and includes details regarding the importance of consumer satisfaction and factors that shapes customer preferences.For better results were applied a survey regarding the consumer satisfaction on their products

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