Responsible Society and the Liberating Discourse of Ecological Entrepreneurship (original) (raw)

Entrepreneurs are the innovators who provide the innovation or creative destruction that gives society a new way of addressing problems. Entrepreneurship also involves practices beyond mere wealth-creation. However, the dominant entrepreneurial discourses linked to the neo-liberal economy and related modes of production leave little space for alternative interpretations of entrepreneurship. Thus, new entrepreneurial discourses, especially those built upon the idea of sustainable and inclusive development, are required to stimulate social change. Ecological Entrepreneurship (EE) is an offshoot of the concept of ecological modernization linked to the idea of sustainable development of the 1990s. This article uses a broad range of literature and case studies to discuss some of the key drivers of the discourse of ecological entrepreneurship. The role of ecological communication in promoting eco-entrepreneurial action and discourse is analyzed. Agency issues with relation to the faster promotion of the discourse of ecological entrepreneurship are discussed. The objective is to forward the transformative discourse of ecological entrepreneurship that can prepare a roadmap to green social economy.