PENGARUH BRAND AWARENESS TERHADAP CONSUMER PURCHASE INTENTION PRODUK CALADINE DI KOTA BOGOR (original) (raw)
Brand Awareness is something that can generate consumer buying interest in a product. The purpose of this research is determine to whether there is an effect of brand awareness on consumer buying interest in Caladine products. The method used in this research is quantitative method. This research uses survey research, namely research that takes a sample from one population and uses a questionnaire as a data measurement tool. The sample used in this study were 100 respondents. The sampIe was taken using a non-probability sampIing method with purposive sampling technique. With the research results, brand awareness variables infIuence consumer purchase interest. It can be concIuded that there is a reIationship between brand awareness and consumer buying interest in Caladine products.
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