The Influence of Brand Trust and Brand Commitment to Brand Loyalty at Consumer Society of AQUA Products in Dadaprejo - Junrejo - Batu City - Indonesia (original) (raw)

BRAND TRUST AND BRAND LOYALTY, AN EMPIRICAL STUDY IN INDONESIA CONSUMERS

Brand loyalty has become an important issue in marketing. There are many research has been conducted to examine this issue. Brand loyalty is part of relationship marketing. In the theory of relationship marketing, there is a strong correlation between brand loyalty, trust in a brand and commitment. This research analyses the effects of brand reputation, brand predictability, brand satisfaction, brand liking, brand experience, trust in the company and brand competence to brand loyalty, with trust in a brand as a mediating variable. This model use a model proposed by Lau and Lee (2000). Lau and Lee (2000) use this model to measure consumer's loyalty in a low involvement product. This research uses a different setting. My setting is in a high involvement product, which is cellular phone consumer. This research uses non-random sampling methods (convenience sampling) in order to gain data. I collect 150 respondent, but only 134 questionnaires are complete. After conduct an out layer test I have only 109 respondent left to analyze. To analyze the data, this research uses hierarchical regression analyses. The result shows that only to variables have significant effect to brand loyalty, they are consumer's trust in a company and brand satisfaction. While, the hypotheses that trust in brand is a mediating variable is support. The managerial implications of this research are, first, a company which produces a high involvement product must conduct an effective marketing communication with their costumer. Second, a company should increase their service so that consumer's will satisfy with their brand.

The Relation of the Consumer Trust and Brand Loyalty

2017

With the increase of product variety, there is a great competition in everything from food to textiles, automotive to technology. Today, it seems that brand management studies have been used in a wide range of areas from the category of fast consumer goods to the service sector. Regardless of the sector, it has been noticed that products have a stronger position than brand management studies and competitors. The desire of companies to make a difference between products has led to the emergence of the concept of branding. Within the framework of this competition firms are striving to retain customers and create loyalty. In this study, which will be formed to explain the relation between trust and brand loyalty that consumers have in the brand, a field study has been carried out in the light of theoretical information that will be obtained as a result of the literature review, in which a national brand activity in Konya examines the brand loyalty relation on the customers of a market ...

A study on brand commitment and brand trust towards brand loyalty of branded laptop in Indonesia

The aim of this study is to investigate the effects of brand experience and brand trust to enhancing brand commitment and brand loyalty. The data of the study collected by survey method. The sample in this research is the students from three cities in Indonesia as Yogyakarta, Semarang and Jakarta. The analysis of this research uses SEM. The results of testing four hypotheses of the study as significant. Brand experience support to brand commitment. Brand trust support to brand commitment. Brand commitment support on brand loyalty. The unit analysis is also a less in this study due to the current laptop products are no longer a luxury product but they shifts as commodity that are commonly used by university students.

Brand Communications Effect, Brand Images, and Brand Trust Over Loyalty Brand Building at PT Sanko Material Indonesia

2019

This study aimed to analyze the effect of brand communication on brand image, brand communication, and brand trust over loyalty brand building at PT. Sanko Material Indonesia. In this study, we use quesionaries to assess loyality brand building to all distributors and other business companies near 250 companies. Here, we take 160 respondents who were considered to have adequately represented a population studied brand loyality. The sampling technique in this study, we use Convenience Sampling method which is a sampling method based on the convenience factor where the respondents discuss and meet at survey location. We use analytical model e.g. Structural Equation Modelling with the AMOS 21 Program to obtain the result. The results shows, a Brand communication had a positive and significant effect on brand image. The implication of loyality brand building is a better than brand communication carried out by PT. Sanko Material Indonesia. Brand communication have a positive and signific...

Determinant of Brand Loyalty with Commitment as a Mediation: Study in Wardah Cosmetics in Banda Aceh

International Journal of Business Management and Economic Review

This study is to knowthe the effect of brand trust and customer satisfaction on brand loyalty with commitment as a mediating variable in Wardah Brand Cosmetics in Banda Aceh. The data is collected on the customers of Wardah brand cosmetics in Banda Aceh with atotal sample of 100 respondents taken by purposive sampling technique. This study used Partial Least Square-Path Modelling (PLS-PM) as the data analysis method. The result figures that from the descriptive statistical test provides the Wardah brand trust is very trustworthy, customer satisfaction is very satisfied, commitment is very strong, and brand loyalty is very loyal. While, for the verification test, it shows that brand trust effects brand loyalty significantly, brand satisfaction effects brand loyalty significantly, brand trust effects brand commitment significantly, brand satisfaction effects brand commitment significantly, brand commitment effects brand loyalty significantly, brand trust effects brand loyalty through brand commitment significantly, and brand trust effects brand loyalty through brand commitment significantly. These all findings contribute to the realm of science that can update the causality theories from the previous ones. The originality lies in the combination of the models from the previous, and uses PLS to produce a statistical analysis. The limitation resides in the amount of variables and with one object only. The findings is also can be as a reference for the practical persons especially Wardah managers to formulate the marketing strategy. .

Peran Brand Trust dalam Pengaruh Kredibilitas Selebgram Endorser dan Perceived Value terhadap Brand Loyalty Pada Produk Kosmetik Di Semarang

JEMAP, 2020

Brand loyalty became success determination of longterm marketing. This research aimed to know impact of selebgram endorser credibility and perceived value toward brand loyalty through brand trust. Population of cosmetics user of a university was taken 100 respondents as purposive sampling. Criteria of sampling choosig in this research were respondents who had instagram account and active in social media Instagram, used Maybelline as make up cosmetics, and became follower of Rachel Goddar who became endorser of Maybelline brand. Data collected by questionnaires and analyzed by path analysis. All variables indicators were valid and reliable. The research results were variables credibility of selebgram endorser, perceived value and brand trust partially influenced positively and significantly toward brand loyalty. Besides, there was result that brand trust had indirect influence bigger than direct influence toward brand loyalty. It was recommended that company should find out selebgram who believed or trusted by consumer for product promotion and maintain its value in the eyes of consumer.

Factor Influencing Brand Loyalty In The Indonesian Food And Beverage Sector

Jurnal Manajemen

The purpose of this research is to determine whether brand identification, brand satisfaction, and social media marketing can predict brand loyalty of fast-food restaurants in Indonesia directly or indirectly through brand love. A total of 272 respondents who are customers of fast-food restaurants in Indonesia were successfully collected by using online questionnaire, then PLS-SEM was used to examine the data. The results implied that social media marketing, brand satisfaction, and brand love can positively and significantly predict brand loyalty. Furthermore, brand identification and brand satisfaction were able to predict brand love positively and significantly, while brand identification and brand satisfaction were able to positively and significantly predict brand loyalty through brand love. The expected contribution of this research is as a reference for firms to improve their products and formulate appropriate marketing strategies to increase customer loyalty and the excellenc...

The Influence of Brand Image and Brand Trust on Consumer Loyalty (Case Study on Consumers of PT Citilink Indonesia Branch Office Denpasar)

TRJ Tourism Research Journal

This study aims to determine the effect of brand image and brand trust on consumer loyalty. This type of research is quantitative research. This research method uses multiple regression analysis. Data collection techniques using questionnaires, sampling techniques using a purposive sampling technique. The population in this study were domestic passengers of PT Citilink Indonesia Denpasar Branch Office in the last five years. The sample used the slovin formula with 100 respondents. The results showed that partially and simultaneously, the variable brand image and brand trust significantly affected consumer loyalty. The brand image formed by Citilink airline can provide a good perception to consumers and the existing efforts in building brand trust in consumers through fulfilling the needs desired by Citilink airline consumers. PT. Citilink is expected to improve its brand image further and maintain and increase the confidence of existing brands by always providing the flight services...

Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty: an empirical study

Economic Research-Ekonomska Istraživanja, 2022

The study focus on the role of self-expressive branding, brand love, brand trust and brand commitment on brand loyalty. It also identifies the strength of mediating effect of variable brand commitment between brand love and brand trust. Also measures the strength of mediating effect of variable brand commitment between brand trust and brand loyalty. The data is gathered by using a structured questionnaire and a sample size of 101 respondents in a cross-sectional study. Statistical analysis has been done through SMART PLS 3.0 software. In the analysis part, PLS algorithms, bootstrapping, blindfolding, Importance performance matrix, FIMIX, Multi-Group analysis have been undertaken. A reflective model has been developed. The path coefficient value and empirical t-values of all direct relationships of variables above 0.2 and 1.96 respectively and substantiate the hypothesis. The results have shown that brand commitment is partially mediates the association between brand love and brand trust and also between brand trust and brand loyalty. The four-segment solution’s FIMIX-PLS path coefficient shows that brand love and brand trust are more relevant in segment 3, followed by segment 2, segment 1 and segment 4, respectively. Companies should focus on improving their brand trust displayed by consumers followed by brand commitment which strengthens brand loyalty in the automobile sector. This industry could consider implementing this creating trustworthiness about the brand, by developing strong psychological connectedness between the customer and brand by the retail outlet by offering the best quality product, and by incorporating strategies to reduce cognitive dissonance among the buyers.