WhatsApp Business Application as a Digital Marketing Strategy of UMKM (original) (raw)
Related papers
Research Journal of Humanities and Social Sciences, 2018
In today's energetic worldwide business, the ability to be responsive and alert to technological changes is more significant than ever before. Information and the interactions around it have to turn out to be the key asset of most businesses. New technology may present negative or positive for many businesses. The instant messaging app is a new phenomenon that has changed how the business environment operates. Businesses are able to gain access to resources that were otherwise not available to them. It has also helped businesses to increase their worthiness, cultivate strategic partnerships and increase their contact with customers and suppliers. It has become important for business owners and marketers to understand how it works as a communication and marketing tool and how they can significantly grow their businesses. Fifty-six customers were taken for the study. The primary data was collected using the questionnaire method. The findings of the study indicated that Whatsapp is turning out to be a tool that is empowering many small businesses into a new paradigm change. Apart from the mode of communication, Whatsapp provides customer relationships and support and become an integral part of the business process.
International Review of Management and Marketing How WhatsApp Changes the Way Business Work
Using a focus group and a pre-test, this study validates a scale for measuring the motivations, uses and gratifications for WhatsApp, which comprises of dimensions: Communication, privacy, credibility, and miscellaneous activities. Workplace WhatsApp usage motivations consists of two dimensions namely, working, planning, and coordination and speed, convenience, and practicality. After the focus group and the pre-test, 455 participants were included in a survey to understand a connection between work performance and WhatsApp usage. The results were discussed in terms of uses and gratifications.
Use of WhatsApp Application on Fruit Marketing Communication
Journal of information and organizational sciences, 2021
WhatsApp is mobile messaging application which is widely used in communication. However, its use in marketing communication is relatively new. This study investigates WhatsApp user profile, factors that influence the use of WhatsApp and relationship between the factors with WhatsApp usage level in fruit marketing communication. Respondents were selected using census method by taking all fruit wholesalers in Giwangan Fruit Central Market, the largest fruit market in Yogyakarta, Indonesia. Data were analyzed using descriptive methods and Spearman Rank correlation. The results showed that majority of WhatsApp users among traders are male in millennial age, with high school education. Furthermore, the convenience in use and economical reason were the most influential factors in the use of WhatsApp on marketing communication. Moreover, this study found that there was a strong and positive correlation between benefits factors and the use of WhatsApp on fruit marketing communication.
How Whatsapp Changes the Way Business Work?
International Review of Management and Marketing, 2020
Using a focus group and a pre-test, this study validates a scale for measuring the motivations, uses and gratifications for WhatsApp, which comprises of dimensions: Communication, privacy, credibility, and miscellaneous activities. Workplace WhatsApp usage motivations consists of two dimensions namely, working, planning, and coordination and speed, convenience, and practicality. After the focus group and the pre-test, 455 participants were included in a survey to understand a connection between work performance and WhatsApp usage. The results were discussed in terms of uses and gratifications.
WhatsApp: A worth Medium of Communication for Transfer of Technology to the Masses
Current Journal of Applied Science and Technology
The study considers to what extent WhatsApp is effective in dissemination of information. The objective of the study was to study the effectiveness of WhatsApp as channel for dissemination of information. The research was conducted on 90 rural women in Ludhiana district of Punjab. To elicit the information, WhatsApp package on 'prevention of anaemia' was prepared and administered. To see the effectiveness of WhatsApp package (information on anaemia) pre testing was done before intervention (WhatsApp package) and after administering the intervention, post testing was done. The WhatsApp package on 'prevention of anaemia' was found to be significantly effective as the level of knowledge before intervention was found to be in medium category but after intervention it increased to high level category.
Consumer value creation through WhatsApp use
Academia Revista Latinoamericana de Administración, 2019
Purpose The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application. Design/methodology/approach The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country. Findings Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM. Practical implications Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companie...
Analysis of the Use of WhatsApp in Food Processing Behavior Changes in Entrepreneurs
Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education, 2022
Background: Food and beverage sanitation hygiene really needs to be guaranteed of its safety, including the sanitation hygiene of home-made snacks produced by food entrepreneurs. Poor food sanitation hygiene can cause food poisoning, which is bad for buyers. Especially during the COVID-19 pandemic, food sanitation hygiene in small and medium businesses must be considered to avoid transmission while maintaining an entrepreneurial image in the midst of the pandemic. Objective: This study aims to analyze behavior changes including knowledge, attitudes, and entrepreneurial actions in food and beverages processing through mentoring using WhatsApp messenger media. Methods: This study used a quasi-experimental approach. The population of this study was small and medium entrepreneurs specializing in food and beverage processing accompanied by an incubator in North Sumatra with as many as 35 entrepreneurs. The samples of this study amounted to 29 food entrepreneurs who were selected using the purposive sampling technique. The time of the study was in July and August 2020. Data were obtained by giving questionnaires before mentoring, two weeks after mentoring, and four weeks after mentoring. The variables consisted of knowledge, attitudes, and actions, as well as assistance to use WhatsApp messenger media. The collected data were then analyzed using the Wilcoxon and Friedman test. Results: The results showed that the mentoring using WhatsApp messenger media could increase knowledge (P value = 0.000), attitudes (P value = 0.000) respondents' actions (P value = 0.015). Conclusion: The role of health workers was very necessary for the use of WhatsApp messenger based social media, including as assistants who present health promotion content, annul negative content, and make positive efforts to reconcile if there be bad communication in the WhatsApp messenger social media group.
The Use of Whatsapp Application as A Learning Method at SMP IT Nurul Ilmi Jambi
Borneo International Journal of Islamic Studies
This article tries to see how far the effectiveness of WhatsApp as a social media application is used as a means of teachers in educating and improving the quality of learning. WhatsApp (WA) is a new breakthrough for educators to communicate to students and parents of students in providing information services related to school learning programs that are connected in a chat group. This article aims to see how teachers use WhatsApp as a learning communication tool. This research was conducted at SMP IT Nurul Ilmi Jambi having its address at Jl. Julius Usman RT.18 Pematang Sulur Village, Telanaipura Jambi City. This research is a qualitative descriptive study. Data collection by observation method, direct interview and documentation. Techniques used in data analysis are data display, data reduction and conclusion. The data validity technique uses source triangulation. The results showed that in order to support the learning activities of students at SMP Nurul Ilmi Jambi, the teacher m...
Use of WhatsApp for Effective Delivery of Library and Information Services
Information communication technology playing a major role in transmitting idea, thought and information between one to another. Social networking websites are a good example of communication network and it is a social structure that lets the user interact and work collaboratively with other users. WhatsApp is a free instant messenger application that allows users to send text messages and multimedia files. In this paper, an online survey was conducted to measure usability of WhatsApp for service delivery in the libraries and information centres. A random sample was selected from social networking sites from all over India and an online questionnaire was used to gather information from respondents. Findings indicated that respondents showed a positive attitude toward getting services over WhatsApp. Most of the respondents believe that use of WhatsApp can improve alert services (CAS, virtual reference, notifications) and libraries can utilise their potential for providing better user services.
Survey Analysis on the usage and Impact of Whatsapp Messenger
Global Journal of Enterprise Information System
WhatsApp is a popular mobile application for providing instant messaging service in smartphones. It uses Internet services to communicate different type of text and multimedia messages between users or groups. Its users worldwide have crossed the figure of one billion in February 2016. The effect of WhatsApp on our lives, culture, and society keeps on increasing. It is also becoming popular tool for marketing in businesses and publicity in politics. This growth has also drawn the attention of researchers to understand the implications and effect of WhatsApp on its user’s social and personal life. We investigated the usage and effect of WhatsApp in the regions of Northern India. We performed an internet based survey using open-source Lime survey software and obtained responses. Total 460 responses had been received in which only 136 responses were considered for analysis those have completed all questions and having more than 18 years of age. The users in India made a slow shift from...