Strategy set by faith - Analyzing the marketing concepts of communities devoted to Krishna consciousness in Europe (original) (raw)
Related papers
Faith Marketing a Theoretical Article
SINERGI,, 2018
Now a days in India there is a tremendous growth of those organizations which are connecting their consumable products with the religion. India is a country of multicultural, multifaith, a cluster of different customs, language etc. The purpose of this paper is to elucidate its reader in general and to the marketers and organizations as a whole on faith marketing. In a society overrun by commercial clutter, religion has become yet another product sold in the consumer market. Faiths of all kinds must compete not only with each other, but with a uncountable of more enjoyable and more suitable leisure activities. The researcher tries to shows how religious branding has expanded over the past few decades in India to create a mixed world of commerce and faith where the holy becomes secular and the secular holy. Organizations dealing in faith marketing are having a tremendous growth in few years. The paper is also an attempt to establish the theoretical demarcation of the term faith marketing. The term faith marketing has caused controversy. There are two streams: that of the theologians, on one hand and that of the marketers, on the other hand. Marketers have their own view regarding the application of marketing into the faith sphere. The article tries to emphasise the necessity to adapt the religious organizations activities and the ways they must be presented to the society's actual characteristics. This can be achieved by using appropriate marketing tools and methods; however, the particularities of religion must be taken into account in order not to alter its faith values.
Religious Studies and Relationship with Marketing 07/20/2018 -- RELS 160 Course Reflection Paper
In marketing, it is important to understand cultures; including religious cultures. Whether you are attempting to figure out how to segment your market for an art project or attempting to conduct product positioning for another, more popular, retail item, you have to consider how it relates to religious communities for the purpose of figuring out lifestyle choices, attitudes, et cetera. In this paper, though, I plan to do more than just talk about marketing and its relationship with religious studies. I plan on identifying the main themes of the readings, assignments, and discussion board experiences in the religious studies class, I plan on adding my thoughts and analysis on what I've read and experienced in the class, and I plan on describing how what I learned might change my thinking and might affect my practice in an academic and professional situation and specifically an academic and professional career in marketing.
Analyzing the Marketing Model of Krishna Consciousness in Hungary
Balkans Journal of Emerging Trends in Social Sciences, 2020
The aim of this paper is to analyze the marketing activities of Krishna Consciousness as a new religious movement in Hungary. Observations and in-depth interviews were carried out in different Krishna-conscious communities in Europe concerning the means they apply to gain followers. The three-year-long qualitative research phase has revealed two-phase model, in which Krishna-conscious villages are promoted as touristic destinations providing a cultural experience; and only in the second phase, when people already visit one of these places, are they introduced to the religion, which feels more like learning, not promotion. In the second research phase a questionnaire was used to evaluate the recognition and the efficiency of the two-phase model. In this paper the research results concerning Krisna Völgy in Hungary are introduced, which is currently the biggest village in Europe and also one of the most developed ones concerning tourism and cultural experiences.
Krishna consciousness in Europe: The way farming communities became the focal points of marketing
Applied Studies in Agribusiness and Commerce, 2020
Krishna Consciousness is regarded as one of the most successful new religious movements in terms of marketing in the Western World. The aim of this research was to identify and analyze the marketing strategy the members of the Krishna-conscious community apply in Europe via content analyses, field research observations and in-depth interviews. The marketing mix of services marketing (7P) are often suggested to be applied by religious communities as well, however, this concept has boundaries due to the principles of the religions, which may not be altered for the sake of marketing. The research has shown that in Europe Krishna-conscious communities have overcome this problem by shifting the product from religion to a complex touristic product, which is realized in the form of farming communities, which have become an important rural tourist attraction in some countries. As the comparison of the websites of the different institutions has shown that rural and farming communities are th...
THE CONCEPT OF RELIGIOSITY: DEFINITIONS IN A MARKETING PERSPECTIVE
This research purpose is to put a light on the concept of religiosity within the framework of marketing and management. The research is focused on a documentary analysis, and on some observations. The results show that religiosity is understood as a level of beliefs that can be low or that can be high. The recommendation is that research on religiosity should provide a deep understanding of the concept according to each context and to each religious affiliation realities for its better use in research and marketing.
Evaluating the Applicability of the TTM in the Marketing Practice of Krishna Consciousness in France
Fifth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture
Analyzing the promotional activities of Krishna Conscious communities of Europe a new model was discovered, in which they promote their religion by creating a tourist product in the form of rural community. The former analysis of the behaviors of the visitors of Krishna-conscious communities in numerous European countries has shown that the Transtheoretical Model of Behavior Change (Prochaska & DiClemente, 1983) may be applied to study engagement to a religious community. In this paper, this model was tested via qualitative methods of observation and in-depth interviews on the example of New Mayapur in France, evaluating whether the model is applicable similarly to the other European countries analyzed previously. The aim was to find out whether the TTM is applicable in the case of New Mayapur. The researches have shown that TTM may be applied to the case of France, just like the other European countries examined before