An Experimental Investigation of Consumers' Perceived Value and Dining Satisfaction (original) (raw)

2013

Abstract

The aim of this paper is to discuss the issues concerning the New Economic Po licy (NEP) of Malaysia. Even though the policy has ended nearly 20 years to-date, the issues of unequal treatments felt by the non-Bumiputeras and power struggle are still debatable. Regardless the outcry, it is undeniable that the NEP has great significant on putting the economic and social balance between ethnics in the country. The basic idea of NEP is as a plan to upscale the economic and to have an equal distribution of the national wealth without neglecting any parties as well as maintaining our country well-being.

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