CONSUMER PREFERENCE AND SATISFACTION TOWARDS MOBILE PHONE SERVICE IN PONDICHERRY TOWN (original) (raw)

Abstract

The Telecom industry is one of the leading and fastest growing in the world as communication plays a vital role in the world and especially in India. It acts as a major catalyst for the economic growth. A total of 200 samples have been collected by using the simple random sampling method. For the study, both the primary and secondary data is collected. The primary data for the study is collected directly from target Respondents through structured questionnaire.

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