Increasing Income of Micro, Small and Medium Enterprises through Managerial and Digital Marketing Aspect in West Java (original) (raw)

2021, Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences

West Java Indonesia has various potentials in increasing business, one of which is through Micro, Small and Medium Enterprises (MSMEs). MSMEs in West Java experienced development before the covid outbreak hit. West Java MSME Service in 2020, the number of MSMEs registered in West Java reached 2,000,000 (two million), this is a great potential for the economic development of the community. MSMEs that develop are always supported by innovation and the government. People pointed out the need to introduce innovation with the active participation of public authorities, which would ensure economic success. (Miłek, D., Kantarek, I. 2017). Thus, it is difficult for the community to develop MSMEs without intervention from the government. Regional economic improvement must be able to adapt to changes in market, technology and social conditions. (Wojciechowska, Julia and Solis. 2018). The government in this case the region must optimize its role in providing supportive policies. The main objective of regional policies is to compensate for the gaps between individual regions. (Murawska A., 2014) Local governments play a role in the growth of MSMEs that survive after being affected by COVID-19 is one way to support the progress of these MSMEs. Weak people's income today needs to be considered, especially with a culture that only wants to be given, not trying. Jakarta, CNN Indonesia-The Price Waterhouse Cooper (PwC) survey revealed that the Covid-19 pandemic has suppressed Indonesian household income. It was recorded that as many as 65 percent of Indonesians claimed that their income had decreased due to the Covid-19 pandemic.