City Branding and Identity (original) (raw)

ICONIC STRUCTURES IN THE CONTEXT OF URBAN IDENTITY AND BRANDING

ATLAS INTERNATIONAL REFERRED JOURNAL ON SOCIAL SCIENCES , 2018

Urban identity includes the city's geographical, economic, social, physical characteristics and the political structure which depends on; on the other hand, it is also an important concept to covering cultural and historical heritage and any future prospects for the city. Among the physical representations of urban identity, architectural structure becomes first. The historic buildings that have reached the present day, they mirror the past not only of the city but also of the people of the city and they provide hints to understand and interpret all the changes and developments that have been made. In this way, the relation of architecture and urban identity, gains a human dimension. Hence, acceptability of new buildings to be built; as much as the city's ancient physical heritage, its harmony with its cultural and historical heritage; by the fact that the people living in the city can address the spirituality. It is possible to follow the traces of this spirituality in the reactive approaches to contemporary interior and façade designs in the universal dimension, built without emulation of the past. However, when viewed from today's perspective, it is now clear that historical structures, which are now cultural treasures, have iconic qualities for their periods. In this study, cities that are changing due to globalization supporting multiculturalism, and the influence of modern architecture; besides their identities that are tried to gain international dimension will be discussed. In this process, the impact of branding on the urban economy and the various design examples from World is also involved in the study.

Architecture and City Branding: Role of Iconic buildings

Engineering Research Journal, 2019

City branding represents an interesting topic to researchers and policy makers. As of late, cities of developing nations have picked to utilize city branding as a strategy to help them compete economically with other cities in global. City branding use architecture especially beside other ways to make cities more visible, competitive and relevant to global world. According to various literature; iconic buildings are a basic tool of city branding. Using icons or symbols by architecture is old as the civilization began. Iconic or signature buildings have an important role as magnets; they can attract investments and tourists. Such structures reflect their cities identity and represent our understanding and thinking about these cities. As of late, iconic buildings have increased expanding prevalence among approach policymakers and city designers. The premise of this development can be found in fruitful cases of iconic buildings that made cities vital after having a critical bad image. This paper aims to study city branding in terms of architecture and especially iconic buildings. The research highlights the definitions of brand, branding and city branding in relevance to architecture. It also highlights the importance of using iconic buildings as a tool for branding the city. In this sense, the research analyses two successful examples; Burj Khalifa in U.A.E and Bibliotheca Alexandrina in Egypt. The paper concludes that iconic buildings could express the identities of countries and help them to compete globally.

CULTURAL AND HISTORICAL HERITAGE – AN ASSET FOR CITY BRANDING

Spatium, 2013

Achieving wider recognition is part of the development agenda of contemporary cities, which are all confronted with the need to stand out and compete against one another. City branding reads as and plays an important role in this struggle for recognition. The identity of a city is generated over a long period, as it undergoes historical change, resulting in cultural diversity as the product of a specific environment.

Theoretical Analysis of the Relationship between Urban Image Components and Urban Branding

Bagh-e Nazar, 2020

Problem statement: Nowadays, considering the age of globalization, urban branding is reflected very important by means of a great opportunity for cities existing in global competition. In this regard, the main purpose of urban branding is creating an attractive image for the city and the urban branding approach has centered on the concept of the city’s image. For urban branding and effectiveness of city, the image of the city can be a tool and even a goal. Research objectives: Regarding the importance of this issue, the objectives of this research are theoretical explanation of the components of city image and their relation to urban branding. Research methods: The present study was conducted as a descriptive-analytic theoretical-practical study. The method of data collection is documentary-libraries. Conclusion: The image of the city is formed in two ways: direct (experience of the environment) and indirect (influenced by the advertisement). Undoubtedly, it has a primary component which includes the design dimensions, physical structures, cognition, awareness, and the functional dimension of the environment. On the other hand, it includes the complementary component that encompasses the evaluative, affective, likeability, and emotional dimensions. They are formed after understanding the primary component. Branding focuses on the concept of image and utilizes physical, socio-cultural and infrastructural techniques to influence the primary component of the image. By this way, it also makes the space more attractive for the complementary component to emerge. The advertising technique also enhances the influence and impact of the two mentioned components in branding and ultimately enhances the image from the exterior point of view (tourists) and the interior point of view(citizens).

City Branding as a Tool for Urban Regeneration: towards a theoretical framework

Abstract. This paper studies the concept of city branding in general and its objectives, and examines the most common branding strategies – the creative city and the experience city. Further on, the paper elaborates on the notion of image-reality consistency and explores the role of flagship developments in branding and urban regeneration. Consequently, a strong casual link between city branding and urban regeneration is established.

VISUAL IDENTITY AND TOWN BRANDING

We are living in a world in which the historic cores of tourist cities have turned into empty shells, although well preserved and restored as symbols – elegant shells emptied of their original contents of living. But the ideologues of the tourism market and unlimited real-estate transactions seem to deliberately overlook the fact that, without the people who actually live, work, suffer, and rejoice there, these colorful remnants of the past will remain mere symbols in a dead landscape. Creating artistic communities in abandoned industrial buildings and post-industrial zones in city centers, if not carefully planned and conducted on the basis of socio-spatial studies, can produce an extremely conflict-laden social mixture, with a rift between wealthy individuals, who live in the restored city centers, and low-income citizens living in the dilapidated inner city areas (Council of Europe, 1997). The central feature of cultural planning and the self-creation of communities is an extremely broad anthropological definition of “culture” as a “way of living”. Building the so-called iconic architecture according to the cultural policy of a community or nation can become a trigger for revitalizing an urban neighborhood or for city branding. Conceiving a museum may, by the very choice of the location or the facility to be converted into a museum, become a trigger for restructuring or developing a part of the city, or function as a statement of national cultural policy. Shaping the architectural form means shaping messages, and can therefore serve as a tool of marketing or ideological strategies. Museums are the Cathedrals of Urban Modernity (Lorente 2011:11), which means that, similar to the cathedral, the museum has since the Enlightenment period evolved into an urban phenomenon. Like the cathedral, the museum is a marker of (Western) metropolises, an index of urban environment and a place where new directives and ideologies emerge, modeling people’s worldviews and thus entering the imaginary transnational communities (Adams 2003:135). Museums of Fine Arts are the fixers of a regulated city or state, as well as their “Identity-defining” machines (Maleuvre 1999:107, quoting Carol Duncan). (According to Carol Duncan in her book Civilizing Rituals: Inside Public Art Museums, art museums are places of civilizational rituals, but also cultural artifacts that are much more than neutral shelters of art. Museums as places of ritual therefore involve the audience in the performance or scenario of a ritual that communicates and affirms certain ideas, values, and social identities: accordingly, museums are places where political power, social interests, and the history of cultural forms distinctively intersect.) Art museums provide the setting for certain civic rituals (“liminality” is a term associated with ritual), and their ideological function may 307 be to link politics and culture. The civil role of the museum is to symbolize local, regional, or national pride, which necessarily leads to the conclusion that many museums are investing in architecture at the expense of their collections, or art in the museum (Carbone 2004:27). Architecture of the Louvre Museum is an expression of the continuity of Western civilization – inside it, names and portraits of great artists are inscribed into the architectural details, rendering the perfect individual examples from its history. In today’s globalised civilization, the 21st Century Museum of Contemporary Art in Kanazawa (SANAA, Japan, 1999-2004) has a circular ground plan, meant to put an end to the traditional hierarchy of facades and entrances. Four entrances, one in each segment of the circle, introduce the plurality of access and directions comparable to the four equal facades with porches in Palladio’s Mannerist Villa Rotonda. The museum contains several individual volumes – squares and circles of various sizes and varied heights. As the museum is situated in a valley, the glass ceilings of its pavilions make it possible to look at the exhibition from the hill above the museum, from the garden of a castle that formerly belonged to the local lords, which has been declared a national site of extraordinary scenic beauty as one can also enjoy the view of cherry trees in blossom there; thus, natural garden and artifacts have been juxtaposed and equally exposed to the public. The concept of musealization (the collection, archivation, and production) of art, especially of contemporary art (the Museum of Contemporary Art as an architectural program was established in ca. 1800) has been continually questioned. Contemporary art should, therefore, become a part of everyday life, itself emerging from it. Art in public space has greater social visibility as it addresses non-gallery or wider audiences, often using informational and signalization infrastructure of the city (LED screens, billboards...). In most European countries, there is a law that public sculpture should be integrated in a building or an urban project, or that 1% of the budget intended for public buildings should be spent on integrating art into the project. In my text, I will present some examples of the above mentioned, as well as for branding the city through the construction of iconic architecture, the museum in particular, be it in new or in converted facilities.

A Review of the Essence of City Branding in Enhancing Image and Identity of a City

PLANNING MALAYSIA JOURNAL, 2022

The future of cities is at the juncture of a new reality. This poses a domestic opportunity to relook and rediscover the image and identity of the city. Cities are often viewed in the international arena, hence the authentic local essence of city image and identity is often flattened, hidden, or ignored. Therefore, this paper aims to review existing literature on city branding in order to identify characteristics that will enhance city strategies. This research is conducted using content and thematic analysis based on the Scopus and Web of Science (WoS) databases. Findings have identified criteria such as integrated-design, landmarks, signature architecture, city vision statement, culture and symbolic assets to be among the contributing factors. Based on the review, the domain of city branding consists of intangible and tangible city assets that must be further researched in the field. These findings shall contribute to the research in the context of cities in Malaysia.

City brands: identity in the urban environment

2019

In the article, the author analyzes the global experience of designing an urban environment based on the concept of a city brand. Considered examples of the visual representation of the city brand. Examples when color is the main concept of a city brand. The results of the experimental design of the urban environment, made on the basis of the brand of the city.

City-branding as a tool for image management. The case of Zaragoza (Spain)

""How important is image management for a territory? From all kind of perspectives: tourist, business, social… the perceived image is a main key for the development of a territory. In case of cities, which some authors consider them as having the highest level of competitiveness and development currently (Seisdedos, 2004; De Elizagarate, 2008), image management is fundamental to compete in a market which is increasingly more demanding. But it is important to know that a city doesn't have just one image, but we can find different perceptions that we can classify in two big groups: the perceived from the residents and the perceived from the outsiders, who have enough information to have an opinion on it, and that opinion will make them potential tourists. Therefore, the responsible for image management has to have in mind all those perceptions to be able to control its reputation and its position in market. A tool that is being used recently in many cities is branding, which helps the administration to convey the wanted image to the different targets, trying to be congruent with the population identity. Through this paper we try to analyze the importance of the image for a city and the use of branding to manage it, thanks to the study of case of Zaragoza (Spain) and some of the actions developed there. ""