Tourism Images and the International Tourists Response Behaviour: A Case of Langkawi Island, Malaysia (original) (raw)
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International Journal of ADVANCED AND APPLIED SCIENCES
Tourism is a prominent and rapidly expanding sector that plays a pivotal role in driving global economic development. Extensive scholarly literature exists on the influence of destination image on tourists' future behavior, with a particular focus on coastal tourism destinations. However, there remains a scarcity of studies examining this research topic within the context of Malaysia. Consequently, this paper aims to address this gap by investigating the relationship between the destination image of Laguna Redang Island Resort, one of the most renowned resorts situated on Redang Island, Terengganu, and tourist satisfaction and revisitation intentions. To achieve this objective, a cross-sectional quantitative survey was conducted, gathering 361 valid responses from both local and international tourists who were residing at Laguna Redang. The collected data were subsequently analyzed using Smart PLS. The study's findings regarding the impact of the destination image are thorou...
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The study of the behaviour of tourist consumers and its modeling have been the aim of research during years, cause its knowledge helps to satisfy the consumers, guide the decision by public and private managers and achieve strong positioning as compared to other competing destinations. It is important in the current situation where apart from changes in the economic situation which affect the progress of the tourism activities, changes in demand occur in terms of new wants and needs. The image of a destination is a determinant factor by consumers when they choose the destination, therefore it is a relevant variable for studying of behaviour of tourist consumers as a key factor for destinations' competitiveness. Before the image influences the behaviour, it has to be formed, so it is important to analyse what influences the image. The aim of this paper is to analyse the background or determinants of image of visitors; between these determinants are the individual characteristics,...
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