User Adoption and Use of E-Government Online Service (original) (raw)

There is evidence of a universal shift toward modern online public services. Governments and public sector organizations around the globe have to take notice of this phenomenon, becoming aware of its potentials and incorporating information technology in delivering better services to the public via e-government. The prime aim of egovernment in Malaysia is to serve the ‘rakyat’ (citizen) and to have better online service. Although it is clear that citizen is the main user of e-government online services, there are only few studies conducted on the issue of citizen adoption of the online service. This paper presents the level of citizen adoption as one of the perspectives of egovernment implementation. The model is built on the Technology Adoption Model (TAM) and Technology Planning Behaviour (TPB) and literature related to these models.