Market Orientation: Expedition from Antecedents of Business Performance in Alternative Leather Manufacturing Firms: A Study on Alternative Leather Industry in Bangladesh (original) (raw)
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Studying the relationship between Market Orientation and Organizational Performance has become a popular research topic in recent years. However, there is a lack of research conducted related to this topic in Sri Lankan Context. This Research addresses the relationship between Market Orientation and Organizational performance in Small and Medium scale manufacturing organizations in Sri Lanka. Based on the literature review developed four hypotheses that can be tested in this research study. Descriptive research design has undertaken and 240 respondents were in the sample. After developing the questionnaire, conducted a pilot test in order to measure the accuracy of the questionnaire. Data was analyzed by using both smart PLS and SPSS software and Demographic data analysis, CFA and SEM are used to analyze the data and test the hypotheses. Results shows that sub variables of market orientation (Competitor orientation, Inter functional Coordination and Social Benefit Orientation) are positively correlated with Organizational Performance while Customer Orientation is negatively correlated with the Organizational Performance in small and medium scale manufacturing industry in Sri Lanka. Managerial and theoretical implications are made based on the major findings and discussed the importance of the customer orientation for an organization in detail. The research study contributes to the managers for making and implementing market oriented strategies specially highlighting the importance of the customer centric approach. Future researchers can apply NEWMAKTOR model which is developed through this research study to measure the Market Orientation in different contexts.
2020
The study examines critical success factors of market orientation in the context of Malaysian firms. Besides, the study also investigates the relationship between market orientation and financial performance. Malaysian manufacturing firms represent the sample of the study. Data was collected using mail questionnaire survey approach. One hundred and fifty eight Malaysian manufacturing organizations participated in this study. Results of this study indicated that there were five critical success factors of market orientation practices in the context of Malaysian manufacturing firms: market focus, market action, market planning, market feedback and market coordination. The results also revealed that market action and market planning were positively related to financial performance. The outcome of this study provides vital information from a developing country perspective on the impact of market orientation practices on manufacturing organisations' performance.
International Journal of Business Administration, 2011
This paper aims to investigate the link between antecedents of market orientation and performance of Botswana's Small and Medium sized Manufacturing Firms. This study is primarily centered on empirically investigating two issues : test the applicability of MARKOR Scale (A widely used market orientation measure developed by Kholi and Jaworski (1990) ,amongst Botswana's small and medium sized manufacturing firms, and investigating the factors (Antecedents) influencing the Botswana's manufacturing firms Performance. This study's participants are proposed to be owner managers from 160 small and medium sized manufacturing firms in Botswana. Regression analysis would be employed to analyze the data collected and it is envisaged that there would be a significant link between antecedents of market orientation and the manufacturing firm's performance. In almost all previous studies in this field, the primary emphasis has focused on the market orientation of manufacturing firms in developed economies, with acute paucity of such research in developing economies. Hence, this conceptual paper contributes to the extant literature by changing the research direction and studying Market orientation (MO) in manufacturing firms in developing economies. In addition, this paper provides owner managers with a more understandable guide to specific market oriented activities.
Market orientation and business performance
European Journal of Marketing, 2003
The market orientation concept has received increasing research attention, although the vast majority of published work has focused on organizations based in western countries, especially in the USA. Given the importance of globalization, this western focus limits our understanding of the concept in global markets. The purpose of this study is to examine how the context of country/economy affects: levels of market orientation; and the strength of linkages between a company's market orientation and its business performance. Data were collected through a survey of firms in both mainland China and Hong Kong. These two economies were selected because they have similarities in cultural dimensions on the one hand, and differences in economic dimensions on the other. While the results suggest that the proposed conceptual model does generalize to a Chinese context, they also show that the country/economic context influences the impact of market orientation on business performance. Howev...
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AMS Review, 2011
The nature of the market orientation concept has been a subject of heated debate in the marketing and management strategy literature in recent years. In efforts to contribute to the ongoing debate, the authors propose a framework that describes four forms of market orientation (i.e., active, ceremonial, emergent, and inactive market orientation) based on the behavioral and cultural components of market orientation. In addition, a series of propositions are developed that summarize the effects of the four forms of market orientation for customer relationship and financial performance. The managerial implications and avenues for research that emerge from the proposed framework are also discussed.
Marketing Performance Influenced by Market Orientation Through Value Creation
Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018), 2018
The aim of this research is to find evidence on the impact of market orientation to marketing performance through value creation in small and medium enterprises (SMEs) of knitting industry in Bandung, West Java. The methodology used in this research is descriptive and verification analysis conducted to 281 respondents of SMEs in Sentra Rajut Binong Jati in Bandung. Structural Equation Modeling (SEM) is used in hypothesis's testing using LISREL 8.7 software as the analysis tool in accordance with the research aims. The research result shows that market orientation has no direct impact on marketing performance but has a positive and significant indirect impact to marketing performance with value creation as intervening variable at small and medium enterprises (SMEs) of Binong Jati in Bandung.
2015
In existing Market orientation research, the components of the market orientation construct are generally theorized to follow the conceptualizations of either Kholi and Jaworski (1990) or Narver and Slater (1990). This study looks into the nature of the correlational relationship between market orientation and firm performance using sample data from firms in Botswana. How Narver and Slater’s scale for measuring the extent of market orientation is investigated, tested, and used for Botswana Context. Two symmetric component measures of market orientation (customer orientation and Competitor orientation) are developed, tested in a cross-sectional questionnaire survey. Result show a positive correlation between market orientation and business performance, and Narver and Slater’s scale was discovered to be better suited for Botswana context, when focusing on the symmetric component measures of customer orientation and competitor orientation. Academicians are thus provided with insights w...
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2013
Purpose-The purpose of this paper is to careful and thorough overview the different approaches in the field of market orientation and introduces a new and comprehensive model in this area. Design/ methodology/ approach-The paper is based on a critical review of the existing literature and after assessment of the three approaches such as behavioral approach by Kohli and Jaworski (1990), cultural approach by Narver and Slater (1990) and extended market orientation approach by Matsuno and Mentzer (2000), to improve the market orientation conceptualization offers a new and comprehensive model. Findings-This comprehensive model explains the role of a set of important factors which influence businesses, because having the benefit of market orientation alone and without the approach to strategy characteristics within the organization including structural and non-structural, optimal competitive structure and affective factors on supply and demand structure such as market growth rate and mar...