The Relationship Between Disposition to Trust, Initial Trust, And Intention to Purchase Amongst Malaysian Online Shoppers (original) (raw)

In the practical dealings of online businesses, the physiological element of confidence plays a significant role. By comprehending e-commerce, people will have a greater sense of confidence, minimize their hesitations about making online purchases, and drive more people into the e-commerce fold effectively. Since consumers' perceptions of risk and security are most salient in an unfamiliar web environment, initial confidence is the starting point for trust-building. Because of its popularity and specific growth stage, this phenomenon has been the subject of numerous studies in various countries to better understand its meaning in various contexts regarding local customer perceptions of online shopping. Since studies of initial confidence among online Malaysian consumers are still in their infancy, this study is timely, especially in light of the government's policies aimed at transforming Malaysia into a regional ICT hub and accelerating the growth of e-commerce. This study aims to identify the factors that influence initial confidence among Malaysian online shoppers. Disposition to trust characteristics of Malaysian online shoppers derived from antecedents such as psychological, risk, credibility, environment, and knowledge. Intention to purchase is a three-factor construct made up of intention, brand consciousness convenience seeking. The initial trust structure of the study was established through the use of a mixed-method technique. The study variables were selected based on a focus group discussion with online shoppers and research on online confidence and online shopping studies. The instrument created using the eight-step instrument creation method. Since this study aims to determine the causal relationships between the determinants of initial trust among online shoppers, the relationship between a disposition to trust and intention to purchase investigated using Structural Equation Modelling (SEM). The study's main findings revealed that five factors, namely psychological, risk, credibility, environment, and knowledge, have a significant impact on the formation of initial confidence among online Malaysian consumers. The findings were intriguing because the proposed model can measure initial confidence for all demographic variables in future studies.