Business Strategy as a Measure of Organizational Performance (original) (raw)

2011, International Journal of Business and Management

The study aimed at examining organizational performance in a Nigerian bank using their business strategies. Specifically, the study identified the business strategies employed by the bank, evaluated her performance over some years-using financial ratios, and assessed the effects of the strategies employed on the performance of the bank in terms of efficiency, profitability, liquidity, and market share. A systematic (case study) research design was adopted and a non-probabilistic sampling technique was used to gather information. The variables used in the study were determined as key indices of performance and values were ascribed to them from the figures supplied in the bank's financial statement. Some other published working papers as referenced and some Central Bank of Nigeria's (CBN) publications. The study revealed that the bank's mission was to invest in the best people, technology and environment to be able to achieve customer enthusiasm. The bank's major strategies are in the area of financing, marketing, human resources and information technology. The bank has recorded a tremendous success haven attained all the key desires of her mission statement and recording a revenue to expense ratio

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