Cyber Corporate Social Responsibility Communication: Content Analysis on The Official Website of AQUA Group Company (original) (raw)

CSR online communication strategies: an empirical research in the Italian context

Alfonso Siano is Professor and Chair of E-marketing and Corporate Communication at the University of Salerno (Italy) where he is Founder and Chair of the Doctoral Programme in Marketing and Communication. He has previously been Researcher and Lecturer in Management at the University of Rome 'La Sapienza' . He teaches and carries out research in corporate communication and reputation, marketing communications, arts and heritage marketing, e-marketing. He has published 6 books and several book chapters. He has published in a wide range of international academic journals, Silvia Cosimato, Ph.D candidate in "Marketing and Communication" at the University of Salerno, Italy. She graduated with a degree in Communication Science. She completed her Master's degree of ICT at University of Salerno and Roma Torvergata. Her research interests include web marketing, online communication, CSR and online CSR communication.

Dimensions of CSR in Online Communication of Pharmaceutical Companies: A Comparative Study

International Journal of Entrepreneurial Knowledge

The article focuses on analysis of online communication of pharmaceutical companies in the field of CSR. It is based on the fact that there are specific segments in the economy, which are called sensitive sectors. Even though they are often perceived as irresponsible in their nature, there are effective communication tools, which can used to increase positive corporate image. The present study is a part of a larger research that we conducted in the segment of pharmaceutical industry. We used information about companies available on their websites as a research material. We reviewed their availability on websites, but we also reviewed the content on which companies usually focus in terms of social engagement. Our research was supposed to prove that there are considerable differences among companies in our sample. We analyzed (qualitative content analysis) collected data (basic corporate documents like mission, vision and corporate values) using statistical procedures. These documents...

Social Media in the CSR Communication: a theoretical framework

2014

IV 9. Communication and performance track (p.122) Defining and measuring corporate orientation to dialogue: the development of an index for digital media The applications of Video analytics in marketing: from data to value based information The Audible Corporation: Quantitative Findings of Corporate Auditory Identity Management from the UK The effect of high arousal advertising design on brand recall and ad recall 10. Communication and intangible assets (part 2) track (p.139) An interdisciplinary approach to Italian museum reputation development: Bohem's spiral revisited for FIBAC's project Examining the influence of corporate website management on corporate reputation, e-loyalty and identification: a research agenda Stakeholder engagement as a contested dialogic territory: an interpretive glance Understanding the relationship between the communicated political brand identity and understand political brand image of David Cameron's UK Conservative Party 11. Communication across cultures (part 2) track (p.156) From Control to Collaboration: Navigating the Collaborative Turn in Brand Management-A South African Perspective Perception of Consumer loyalty of Foreign Brands. Georgian case Representations of Japanese Companies' Corporate Environmental Communication Empirical Evidence of Consumer Based Brand Equity in Emerging Economics: The Case of Egyptian Banking Sector V INTRODUCTION We live in an era of information democracy and worldwide interactive communication, in which any individual, institution, organization, association or group of people can establish communication exchange with any other individual, group, institution or organization, using all the different communication touch points available online or offline in fast, direct and cost-effective ways. In such an era, corporate and marketing communications become extraordinarily powerful strategic assets to understand, connect with, listen to, and engage all company stakeholders, including customers and consumers. In the effort to build company identity and foster strong individual and corporate brands along with a positive and enduring corporate reputation, communication needs to be creative, meaningful, up to date, transparent, empathetic, participatory, sustainable, and relevant for all customers and stakeholders. To develop and maintain these features over time, communication needs to be part of the strategic decision-making of top management and brand management, and be managed by open-minded, multidisciplinary, passionate professionals, driving dialogic and peer-to-peer communication processes, sensing the corporate environment for opportunities and threats, discovering and leveraging on all stakeholder and customer touch points to engage and interact with them. The focal point of the 2014 CMC Conference lies in exploring current and future challenges relevant to the adoption of a dialogic approach to corporate and marketing communications. What does it mean for communication to be genuinely dialogic and truly interactive? How can communication overcome sender-biased models of message delivery? How can communication adopt a stakeholder-centric approach? How can VI dialogic communication sustain corporate intangible assets? What are the ethical challenges of dialogic communication? How can dialogic communication be evaluated? The 19 th International Conference on Corporate and Marketing Communications is the locus for scholars, educators, and practitioners seeking to promote and advance knowledge in the field of Corporate and Marketing Communications.

CSR Communication: The Use of Internet-Based Tools

Symphonya. Emerging Issues in Management, 2019

Corporate communication plays an important role in establishing and maintaining transparent and open dialogues with different stakeholders to foster ethical and socially responsible actions. The advent of the internet not only reorganized the way in which companies collect information, but also redefined stakeholders' expectations. This paper investigates the potential of internet-based communication tools to disclose CSR topics. The study analyses the extent to which the Dow Jones Sustainability Index companies are using the internet-based tools to foster one-way and two-way communications and, so, to develop a dialogue with stakeholders. The research suggests a prevalence of one-way communication through internet-based tools but, at the same time, a large dissemination of social network channels.

Communicating CSR through Digital Media JETIR Journal 14 May

JETIR Journal , 2019

This study aims to find out whether the CSR activities done by companies are helpful in sustainable development goals. As CSR communication and reporting to the stakeholders are done by companies only via limited media vehicles, the involvement of people, society and stakeholders of the companies is the limited and not much for achieving sustainable development goals. Because, CSR and sustainable development focuses upon three key areas- Health, Education & Environment or in other terms- People, Planet and Profit, and if number of stakeholders of the companies are limited for these goals, it means the corporate companies are not doing responsible business and do not follow business ethics and shy away doing involve more numbers of people or stakeholders and thus try to escape for spending more profit on corporate social responsibility activities to achieve the sustainable development goals. But how these companies are reporting these CSR activities to their stakeholders and consumers is the matter of investigation and this topic of research study will analyse the activities of CSR done by the Corporation Bharti Airtel based and incorporated in Delhi NCR area and analyse as its engagement of CSR communication with case study method. Companies communicating their CSR activities hesitate to use all mainstream media as it is notion that CSR activities are charity work and doing so would term as advertising and publicity. Method- Case study is used to find out how digital media and companies’ websites are used to report CSR activities. Key Words: - Sustainable Development, Stakeholders, CSR activities, CSR communication, Ethical Business, Digital Media, Website of Companies.

Communicating CSR Practice: A web-site analysis of Indonesia's State Owned Entities

This paper reports on a study of public relations (PR) and corporate social responsibility (CSR) in Indonesia. The study examined the web-based CSR communication of 140 State-owned Entities (SOEs) in Indonesia. Whilst there is variation in the exercise of the public relations function through website communication, the study finds that it is predominately one-way information about what the SOE does under the banner of CSR. Furthermore, and in accordance with Indonesian government regulations, CSR tends to be partnership programs and community development. There are opportunities to strengthen CSR communication, and to further extend this to be an ongoing two-way dialogue with stakeholders. PR has an important role to play in these developments.

CSR Communication in the Digital Age: A Case Study of the Bank of Cyprus (Chapter 5)

IGI Global Publisher, 2019

Abstract The purpose of this chapter is to explore, describe, and offer new directions on corporate social responsibility (CSR) communication in the digital age. CSR communication is in a state of flux as organizations adapt to technological transformations and new communication approaches conducive to the digital age. The chapter draws on current strategic communication trends and CSR communication literature to underline new theoretical and practical implications. The chapter explicates the relationship between CSR, strategic communication, and more recent forms of CSR communication via digital platforms. The Bank of Cyprus is considered as a case study to illustrate how one largely structured organization applies current approaches of CSR communication. ____________________________________________________________________________________________________________________________________________________ The purpose of this chapter is to explore, describe, and offer new directions on corporate social responsibility (CSR) communication in the digital age. CSR communication is in a state of flux as organizations adapt to technological transformations and new communication approaches conducive to the digital age. The chapter draws on current strategic communication trends and CSR communication literature to underline new theoretical and practical implications. The chapter explicates the relationship between CSR, strategic communication, and more recent forms of CSR communication via digital platforms. The Bank of Cyprus is considered as a case study to illustrate how one largely structured organization applies current approaches of CSR communication. Nicoli, Nicholas & Komodromos, Marcos. (2019). CSR Communication in the Digital Age. 10.4018/978-1-5225-7715-7.ch005. The purpose of this chapter is to explore, describe, and offer new directions on corporate social responsibility (CSR) communication in the digital age. CSR communication is in a state of flux as organizations adapt to technological transformations and new communication approaches conducive to the digital age. The chapter draws on current strategic communication trends and CSR communication literature to underline new theoretical and practical implications. The chapter explicates the relationship between CSR, strategic communication, and more recent forms of CSR communication via digital platforms. The Bank of Cyprus is considered as a case study to illustrate how one largely structured organization applies current approaches of CSR communication.

The Role of Communication in Corporate Social Responsibility

2015

Some research on communication of corporate social responsibility (CSR) has been done, but it did not study CSR comprehensively. The aims of this research are to analyze the role of communication in today's CSR and the role of communication in the CSR comprehensively. This research is using text study / library / literature. The result of the study shows that the study of communication on CSR has not been analyzed from various elements or components of communication comprehensively. Comprehensive communication includes a communicator, message, channel, receiver, effect, feedback and environment. The communication of CSR in a company comprehensively will result community empowerment. Then the company will get positive image.

CSR Engagements and its Communication Strategies -Review of Literature

CSR (corporate social responsibility) activities done by corporate companies are now integral management strategies to enhance their brand value and image. How companies should communicate about the corporate social responsibility engagements to the stakeholders, is the subject of debate and research, today. CSR communication is now important part of ensuring future businesses. The corporations operating in European countries and USA have been doing lot of corporate social responsibility activities and also communicating (reporting to its stakeholders) by the use of different media platforms including digital and social media, whereas corporate companies in India have started recently to communicate and give publicity to their CSR activities via print and electronic media as well as social and digital media, only since the last 2 years. As the Parliament of India has made it mandatory to do lot of CSR activities in the last year and now companies those have turnover of Rs.500 crore and above are bound to spend 2% of their annual turnover on CSR activities. It is important to investigate whether companies in India are enough aware of adopting different CSR communication strategies that could help enhance their brand image and brand value after doing various CSR activities. This study has focused upon secondary data available in various research papers and CSR reports where companies adopted different communication strategies. This analytical study has attempted to review of literature available on investigating on companies about whether various communication strategies were adopted or not and if these were used how it helped increasing the companies' image among consumers and stakeholders as well as consumer loyalty for the product and services which company provided. DOI: https://doi.org/ Srivastava AK et al. J. Adv. Res. Jour. Mass Comm. 2018; 5(1) 12 The above quotes suggest that it is not a question of whether or not to communicate, for companies today. It is question of how to communicate. 2 ISSN:2395-3810 DOI: https://doi.org/ 15 Srivastava AK et al. J. Adv. Res. Jour. Mass Comm. 2018; 5(1) companies as samples for both countries belonged to wide range of industries. Results state that Chinese companies, regarding CSR communication tools, mainly used Social Media platform and then Media relations tool and then corporate companies (itself) website.