Marketing Operations Term Paper (original) (raw)
Related papers
2023
There are many distinct marketing activities that serve a variety of organisational goals. The term "marketing" is often used to produce, market, and convey products and services to specific target audiences (Kotler, & Armstrong, 2017). The cornerstone of a marketing strategy is the marketing mix strategy or the marketing fundamentals which includes a combination of various techniques in order to achieve the organisational goal. The report below will explain the extended marketing mix and how they impact on a business, followed by a SWOT analysis of an organisation to identify the competitive positioning of the organisation. Ansoff Matrix will be briefly explored to learn how a business can get into a new market and how it can gain global reach with the help of various digital marketing tools.
IOP conference series, 2016
The article takes as a starting point several complementary definitions of marketing. Also present several key points related to marketing policy: defining the position that the company will occupy on the market with respect to competition, fixing the image with what will approach the market, achieving a balance between turnover rates profit and expenses as a condition for the survival of the company. In below article it is proposed an original concept of marketing management. This concept takes into consideration on the one hand correlations between company position in the market definition and on the other hand the image received by customers. The ultimate goal of this original concept of marketing management is to ensure an effective balance between: the turnover rate of profit and expenses of the company.
The Core Concept of Marketing Management 2 Wulff Plinke
This chapter focuses on the evolution of the marketing concept and the components of marketing management in firms. The first part is about the way our understanding of marketing has developed over time, including market and customer orientation. The second part discusses in more depth the management of marketing activities in firms and the nature and role of market and customer orientation.
Marketing Management: Influences the Business Pattern in an Organization
International Journal for Research in Applied Science and Engineering Technology IJRASET, 2020
Marketing management is a process of creating and planning new product development, advertising and promoting the products and spreading the awareness about the product by advertising the product, and then selling the product in the market. The basic concept behind this marketing concept is producing the products by the organization after knowing the needs and demands of the targeted market. This works on customers values and needs which helps in making large sales and huge profits. Marketing management is based on analyzing, planning, implementing, and controlling the marketing plan. Marketing management is important as it is a process by which a product or service is introduced and advertised or promoted to the customers. Some marketing strategies are important to keep in mind such as analyzing the situation in which the customer needs are not fulfilled and serve as the basis for identifying the unfulfilled demands of the customer. It is done to know the capabilities of the company and then to understand the surroundings in which the company has to operate. Consumers can be located at different places geographically, which in turn automatically creates differences in the customer's needs. This can be tackled by studying the needs and wants of the consumers which are located at different places.
The organizational roles of marketing and marketing managers
2010
Purpose–The purpose of this paper is to design a comprehensive responsibilities inventory for today's marketing managers, from which it develops factual inferences for the role of marketing in corporations. Design/methodology/approach–A content analysis on online job announcements is used to define the role inventory of the marketing manager.
ANTHOLOGY OF MARKETING MANAGEMENT: Business Scientific Thoughts
This Marketing Management book consists of 14 chapters, namely Chapter I: Development of the Business World and Marketing Management in the Modern Century (21st Century), Marketing Concepts in the New Economic Era, Building Customer Satisfaction, Chapter II: Strategic Planning at the Corporate and Business Unit Level; Marketing Process and Planning, Chapter III: Marketing Information Systems and Measuring Market Demand, Chapter IV: Marketing Environment Analysis, Chapter V: Analysis of Consumer Character and Purchasing Process, Business Market Behavior and Purchasing Process, Industry and Competitors, Competitive Strategy, Chapter VI: Identifying Market Segments and Selecting Target Markets, Chapter VII: Positioning and Differentiating Market Offerings through the Product Lifecycle, Chapter VIII: New Product Development, Designing and Entering Foreign Markets, Defining Product and Brand Strategies, Chapter IX: Designing and Managing Services, Chapter X: Developing a Pricing Strategy...
Marketing planning, implementation, and control
Business to Business Marketing Management, 2021
Chapter 10 • Marketing planning, implementation and control 263 The marketing audit Strategic decisions Tactical decisions Concern overall Concern methods of achievement direction Difficult to reverse Relatively easy to change Involve rejection of Allow combination of alternatives alternatives TABLE 10.1 Comparison of strategic and tactical decisions Corporate objectives Main areas Subsections Issues to be addressed Marketing environment Economic-demographic Inflation, materials supply and shortages, audit unemployment, credit availability, forecast Macro-environment trends in population structure. Technological Changes in product and process technology, generic substitutes to replace products. Political-legal Proposed laws, national and local government actions. Cultural Attitude changes in the population as a whole, changes in lifestyles and values. Ecological Cost and availability of natural resources, public concerns about pollution and conservation. Task environment Markets Market size, growth, geographical distribution, profits; changes in market segment sizes and opportunities. Customers Attitudes towards the company and competitors, decision-making processes, evolving needs and wants. Competitors Objectives and strategies of competitors, identifying competitors, trends in future competition. Distribution and dealers Main trade channels, efficiency levels of trade channels.