The Effect of Price and Promotion on Purchase Decision at Bakpia Kurnia Sari (original) (raw)
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Effect of Product Quality, Price, and Promotion to Purchase Decision
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International journal of business and social science research, 2022
This study aims to: 1) Analyze the effect of promotion on purchase interest, 2) Analyze the effect of service quality on purchase interest, 3) Analyze the effect of promotion and service quality on purchase interest 4) Analyze the effect of promotion on purchasing decisions, 5) Analyze the effect of service quality on purchasing decisions 6) Analyze the effect of promotion and service quality on purchasing decision, 7) Analyze the effect of purchase interest on purchasing decisions, 8) analyze the effect of promotion and service quality on purchasing decisions through purchase interest. This research was conducted on customers' GrabFood applications. The number of samples obtained was 100 respondents. The sampling technique used a random technique with analytical methods using descriptive analysis methods and path analysis. The result show that: 1) there is an effect of promotion on purchase interest, 2) there is an effect of service quality on purchase interest, 3) there is an effect of promotion and service quality on purchase interest, 4) there is an effect of promotion on purchasing decisions, 5) there is an effect of service quality on purchasing decisions, 6) there is an effect of purchase interest on purchasing decisions, 7) there is an effect of promotion and service quality on purchasing decisions, 8) purchase interest cannot mediate to increase the effect of promotion and quality service on consumer purchasing decisions on the application GrabFood in Jakarta Timur.
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The purpose of this research are 1) to find out whether the promotion, store layouts , and self service significantly influence toward impulse buying 2) to find out whether the promotion, store layouts, and self service influence simultaneously significant toward impulse buying. This research uses quantitative approach, the method whis is used in this research is accidental sampling; determine sample based on coincidence. It can be said that anyone who coincidentally meet the researcher and if the persons is suitable as data source, the researcher will ask the persons to fill out questionnaire which is later it will be use as sample. The population in this research was the consumers who shopped in Loka Malang City Point with the total of 100 respondents. The instrument for the analysis is research instrument tests which are validity and reliability test by using heteroscedasticity test, multicollinearity test, and linearity test. After that continued with multiple regression analysis. This research has a purpose to analyze the independent variable (x) in this case is the independent variable that affects to impulse buying, the variable among others is the variable sale , store layout , and self service. After all the research instrument testing, the last thing to do is hypothesis testing used t-test and f-test. Based on this research it can be concluded as follows: variable promotion, store layout, and self service significantly influence impulse buying in partial and simultaneous.
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This research investigates the influence of promotional mix and price on consumer buying decision towards fast food. A survey of university student in Jabodetabek. Descriptive researched was used to 300 correspondents as the consumer of fast food products. Data were collected through online questionnaire. The result of questioner then will be analyzed by SPSS statistics, which are factor analysis, reliability test, and regression analysis. It is found that the promotional mix and price has significant influence towards consumer buying decision in fast food industry. Index term-Promotional mix, price, consumer buying decision, fast food sector
Effect of Product Quality, Price, and Promotion on Purchase Decisions
Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management, 2019
This study aims to determine the effect of Product Quality, Price, and Promotion on the Purchase Decision of Fragrant Buds. The sampling technique used was purposive sampling with the following criteria: undergraduate students University in Yogyakarta and South Sumatera, with 200 respondents. The analysis technique used is multiple linear regression analysis and hypothesis testing using the F test together (simultaneous) and partial t-test. The results of the analysis show that the variables of Product Quality, Price, and Promotion jointly influence and significantly influence the Decision of Purchasing. Then partially, the three independent variables consisting of Product Quality, Price, and Promotion are the positive and significant effects on the purchase decision.
Decision To Buy In The Pusat Grosir Surabaya: The Effect of Price and Product Diversity
Proceedings of the Proceedings of the 1st International Conference on Business, Law And Pedagogy, ICBLP 2019, 13-15 February 2019, Sidoarjo, Indonesia, 2019
In various parts of the city, various shopping centers are scattered, where the products offered in shopping centers are very diverse, from household appliances, fashion, electronics, and so on. Many shopping centers also offer their products in retail ways, but some also offer their products with wholesale sales. As a result of the existence of a retail and wholesale sales system, there will be a difference in product prices between the two sales systems. Pusat Grosir Surabaya (PGS) is a wholesale center located in the city of Surabaya and is the largest wholesale center in East Java. Almost all products are available here which of course can be purchased wholesale or retail, such as clothes, shirts, Muslim clothing, bags, shoes, and other equipment. With the increasing number of wholesale centers in Surabaya, even in East Java, it certainly has the consequence of the existence of very tight competition among the increasingly shopping places. From the things mentioned above, it is very important for a marketer or actor in the shopping center business to find out what factors influence a person's decision to make product purchases in a shopping center. The purpose of this study is: to analyze the effect of price factors and product diversity both partially and simultaneously on buying decisions at the Pusat Grosir Surabaya (PGS), as well as to analyze the price and product diversity that have a dominant influence on buying decisions at the Pusat Grosir Surabaya (PGS). This study uses the independent variable (Independent variable) which consists of variable prices and product diversity. The decision to buy products at PGS is a Dependent variable. The analytical model used to test and prove the hypothesis in this study uses Multiple Linear Regression. The F test is carried out to determine the effect of independent variables simultaneously. The t test is carried out to determine the effect of partial independent variables. To find out which independent variable is the dominant influence on the dependent variable by looking at the largest regression coefficient. Based on the results of regression analysis, the regression coefficients of all independent variables obtained have a probability value (sig) smaller than 0.05, which means that partially the price variable and product diversity influence the decision to buy products at PGS. The dominant variable influencing the decision to buy products at PGS is the price variable. The probability of the value (sig) of the F test in this study = 0,000 <0,05, thus the variable price and product diversity simultaneously influence the decision to buy products at PGS. The conclusion of this study is the price variable and product diversity both partially and simultaneously influence the decision to buy products at PGS and between the price variables and product diversity the dominant influence on the decision to buy products at PGS is price.
The Effect of Promotion and Price on Purchase Decisions
Almana : Jurnal Manajemen dan Bisnis, 2020
The progress of a business is closely related to business management, while the rate of growth of a company is influenced by many things such as product development, sales concepts, and marketing concepts, therefore the sales concept and marketing concept are inseparable from promotional activities. Promotional activities are activities to promote goods directly to attract prospective buyers to the products being promoted Along with the advancing development of the era of the need for fashion has become a separate requirement for the community at large. And for products sold by PT. This study aims to determine the effect of promotion and price on purchasing decisions at PT. Total Creation. The method used was explanatory research with a sample of 96 consumers. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study have a significant effect on the promotion of purchasing decisions by 41.1...