Web-Marketing Triggering Entrepreneurial Behaviour (original) (raw)
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The importance of trust for electronic commerce satisfaction: an entrepreneurial perspective
British Food Journal, 2020
PurposeSocial commerce has seen a prosperous growth following the rise of social media, in particular, social networking sites have established novel ways to communicate and transact between firms and people. The rise of new technologies has also directed to changes in how entrepreneurs convey their business. Despite intensive social commerce research, the challenges of social commerce for entrepreneurs have attracted less attention and especially neglected the role of trust and satisfaction in electronic commerce.Design/methodology/approachThis research use a survey to collect data. The authors use structural equation modeling-partial least square (SEM-PLS) to analysis the data. This quantitative research provides new insights in the food industry.FindingsThis research thus provides insights into social commerce by analyzing the role of trust in the relationship between customers' social media activities and customers' satisfaction. The present study finds a mediating effec...
Consumer Perception on Online-Business: A Marketing Strategy for New Entrepreneur
SSRN Electronic Journal, 2015
E-business success is a consequence of the precise combination of four elements: leading-edge technologies, long-term business strategies, the entrepreneurial capacity to implement these strategies (by using the technologies), and aligning people behavior inside and outside the organization. From a functional perspective, e-business, that is companies conduct business electronically with regards to their clients, suppliers and partners. This activity is integrated with the internal systems of the firm such as logistics, operations and finance. For example, Amazon not only markets and sells online but also integrates its sales systems with its internal systems in real-time. This enables the company to invoice and update the order status of their clients as well as to work with a vast logistics network of partners who ultimately manufacture and dispatch the products to consumers. This success relies on a strong customer-centric organizational culture.
ANALYSIS OF THE RELATIONSHIP BETWEEN DIGITAL MARKETING AND CUSTOMER LOYALTY IN IRAN
This study sought to determine the relationship between digital marketing and customer loyalty in Iran. It specifically sought to investigate the relationship between digital marketing (in-app advertising, social media marketing, email marketing, display advertising, and video marketing) and customer loyalty towards Islamic banks in Iran. Pearson Product Moment Correlation Coefficient, through the SPSS software, was used to analyze data collected from 151 Islamic banks customers in Seakale City, Iran. The results of the analysis revealed a significant positive relationship between digital marketing (in-app advertising, social media marketing, email marketing, display advertising, and video marketing) and customer patronage and loyalty towards Islamic banks in Iran. Therefore, it was concluded that digital marketing had a significant relationship with customer patronage and loyalty towards Islamic banks in Iran. The study recommended that Islamic banks should leverage new technologies like electronic marketing to enable the delivery of quality banking services to customers in Iran. INTRODUCTION Digital marketing, often called online marketing or e-marketing is essentially any marketing activity that is conducted online through the use of internet technologies. According to Dave Chaffey (2006) Digital marketing can be simply defined as achieving marketing objectives through applying digital technologies. It is the application of Internet and related digital technologies in conjunction with traditional communications to achieve marketing objectives. It comprises not only advertising that is shown on websites, but also other kinds of online activities like email and social networking. Every aspect of internet marketing is digital, meaning that it is electronic information that is transmitted on a computer or similar device, though naturally it can tie in with traditional offline advertising and sales too. Although the relative importance of the internet marketing for an organization still largely depends on the nature of its products and services and the buying behavior of its target audience, there has been a global dramatic change in media consumption over the last 10 years towards digital media which means that the internet is becoming important for all categories. Hence, the internet as a communication medium has broadened the scope of marketing communications considering the number of people who can be easily reached including the locations where they are reached, for example, from desktops to mobile smart phones. It has also increased the richness of marketing communications by combining text, video, and audio content into rich messages. Thus, the web is arguably richer as a medium than some traditional mediums such as the television because of the complexity of messages available, the enormous content accessible on a wide range of subjects and the ability of users to interactively control the experience (Laudon and Traver 2007). Furthermore, the Internet has succeeded in expanding the information intensity of the market place immensely by providing marketers and customers with well detailed real-time information about consumers as they transact in the market. Consumers are much more available to receive marketing messages due to the " always-on " environment created by mobile devices which results to an extraordinary increase in marketing opportunities for firms (Laudon and Traver 2007).
The objective of this study is to determine the e-satisfaction of local tourists in terms of on-line tourism and manifest its impact on overall satisfaction and furthermore, to establish the affiliation between satisfaction, trust and loyalty. The study population is comprised of local tourists accommodated in hotels who have purchased holidays in Antalya over the internet. A survey measuring e-satisfaction, trust and loyalty has been used as a data collection tool and data has been obtained from 348 participants in total. Descriptive analyses such as percentage, frequency were used to analyze the obtained data and statistical tests such as Confirmatory factor analysis (CFA) and reliability analysis were applied. Furthermore, Structural Equation Modeling (SEM) was used to analyze the association of e-satisfaction, trust and loyalty. The study results reveal that there is a positive association between e-satisfaction with trust and loyalty while trust and loyalty have a strong and positive association. In addition the e-satisfaction scales developed by Szymanski and Hise (2000), Mohamed and Moradi (2011) and Chung and Shin (2008) were ascertained in 6 dimensions. These dimensions are convenience, site design, service quality, security, product selection and informativeness to total 6 dimensions.
The dynamic development of information technology, especially the Internet, which has taken place in recent years has brought many new opportunities to use the Internet in business operations. The Internet has created new opportunities for the development of enterprises. It was its dynamic boom that enabled e-commerce to gain in importance, and along with it made the changes in consumer behavior in terms of place, time and purchasing conditions. The aim of the paper is to present the key aspects in the development of relationships as a basis for building loyalty and creating value for the customer. Attainment of the objective will be aided by presentation of the results of survey regarding the identifi cation of the measures taken to maintain lasting relationships that allow to build loyalty and create value for the customer. In addition, the study will identify the actions conducive to the growth of customer loyalty, which can be helpful in conducting e-business. In the research procedure we have used the analysis of the literature, statistical data and the results of the questionnaire study on the presented issues with customers from Lubuskie voivodship
Factors Effecting Consumer Trust in Online Purchases
International Journal of Global Sustainability, 2018
This research shows the relationship between the factors that impact consumer’s online experience while doing purchases through websites and how much potential lies in e- marketing. Online experience refers to quality of information available at website, online security and privacy provided there, perceived risk of consumer regarding monetary and delivery of products, word of mouth of people that surround us and trustworthiness of the brand that consumer intends to purchase. In the light of above, research focus on independent variables like lineament of data, surety and secrecy, sensed hazard, Word of mouth and Brand trustworthiness which influences directly on consumer’s online experience. In this quantitate study, 230 questionnaires were used in this study. The statistical analysis of the data collected from manufacturing and services sectors reflects all the independent variables i.e. Lineament of data, Surety and secrecy, sensed hazard, Word of mouth and Brand trustworthiness h...
Trust, Satisfaction, and Loyalty Formation in Electronic Commerce
Journal of Industrial and Intelligent Information, 2014
Web based oriented services have become an integral part of peoples' life during the last decade. Less error, mistake, cost, and process time are the advantages of Electronic Commerce (E-commerce) for the buyer and seller. Ease of use and usefulness of E-commerce have been led to the popularity of this phenomenon. A numerous number of customers visit and register on the commerce sites, but they never buy anything or purchase a little stuff online due to the lack of trust, satisfaction and loyalty. Loyal customers are an important asset for companies. Converting inactive and non-profitable customers to active and profitable customers by creating trust, satisfaction, and loyalty is the main aim of this research. A conceptual framework shows customer's trust, satisfaction, and loyalty formation based on technological, organizational and customer factors. Data was collected by questionnaire and by using of Likert scale. Statistical analyses confirmed the reliability and validity of the model. The outcomes show that organizational factors have a significant effect on Etrust and technological factors have a significant effect on Esatisfaction. E-trust and E-satisfaction lead to E-loyalty in E-commerce.
Customer Loyalty: An Empirical Study on Italian E-commerce Websites
Chinese Business Review, 2014
In contemporary entrepreneurial environment based on customer retention, the growth of the internet has pushed the most dynamic businesses to compete in the electronic market. In literature, there are many studies showing how a company's brand affects customer loyalty. Less attention has been paid to the relationship between e-commerce website loyalty and e-customer loyalty. This paper can be included in a stream of research that applies the construct of loyalty to e-commerce. Thus, this study aims to analyze, within the electronic market, the elements influencing and determining the trust and loyalty of the e-customers. This research consists of a descriptive study carried out utilizing the survey method. The population in this study includes 421 e-customers of Italian online multi-brand portals. The instrument of data gathering was a web-questionnaire and the data analysis was based on regression. Findings show a positive relationship between three factors (website technological level, e-service quality, and brand) and e-customer trust. Furthermore, the correlation, among the three variables, trust as mediating variable, and e-customer's loyalty, has been revealed. Therefore, it can be basically assumed that trust builds e-customer loyalty.
Factors that impact the e-consumer loyalty
REUNA, 2018
The objective of this study was to identify and analyze the different attributes that can be considered as important by e-consumers for the process of loyalty with e-commerce available in the market. To do so, quantitative survey was conducted with 160 people through an online survey. The data collected were analyzed with the help of SPSS and SmartPLS software. Among the main results, we highlight the fact that the most important factor in the loyalty process is related to the trust of the site, and that design influences the purchasing experience. In addition, the better the Post purchase experience, the better the purchasing experience, and purchasing experience and trust are important aspects for e-consumer loyalty. The main contribution of this research is the collaboration in the clear understanding of which are the most influential aspects in the loyalty process is the virtual commerce entrepreneurs in the sector.