Influence of Selected Factors on Marketing of Pyrethrum Products of Small Holder Farmers in Kisii County, Kenya (original) (raw)

2018, INTERNATIONAL JOURNAL OF RESEARCH IN MANAGEMENT

This study's main aim is to establish the influence of selected factors on the marketing of pyrethrum products from small holder farmers in Kisii County, Kenya. It examines the influence of quality related factors, Competition related factors, farmers' cooperative societies and infrastructure related factors on marketing of pyrethrum. To achieve this purpose data was collected from 274 pyrethrum farmers proportionately picked from 12 farmers' cooperative societies in 3 pyrethrum growing constituencies in Kisii County, Kenya. The results indicate that there is a positive significant influence of the selected factors on the marketing of pyrethrum products by smallholder farmers. The findings further showed that quality related factors, competition related factors, farmers' cooperative societies and infrastructure related factors jointly have a positive significant influence on marketing of pyrethrum from smallholder farmers in Kisii County. The study recommended enhancing competitiveness through support of county and National governments, and that scholars replicate the study in other pyrethrum growing counties to enhance understanding of factors that influence marketing of pyrethrum in Kenya.