The Consistency of Trust-Sales Relationship in Latin American E-Commerce (original) (raw)

2021, Journal of Internet Commerce

https://doi.org/10.1080/15332861.2021.1975426

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Abstract

Customer's trust in vendors' reputation is a key factor that facilitates economic transactions in ecommerce platforms. Although the trust-sales relationship is assumed robust and consistent, its empirical evidence remains neglected for Latin American countries. This work aims to provide a data-driven comprehensive framework for extracting valuable knowledge from public data available in the leading Latin American e-commerce platform with commercial operations in 18 countries. Only Argentina,

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