A Critical Analysis of the Challenges Posed by China Global Television Network (CGTN) to the Traditional Dominance of Global Media by Western Outlets (original) (raw)

SPECIAL REPORT: The world according to China: Capturing and analysing the global media influence strategies of a superpower

Pacific Journalism Review : Te Koakoa

This project captured and analysed Chinese strategies seeking to influence global media in its coverage of China. While there is ample literature defining some of these strategies, there is a lack of empirical data tracking the strategies in practice. The project addressed this by surveying officials from journalism unions in 87 countries on their perceptions of Chinese influence on the media in their country. The surveys were complemented by focus groups with senior journalists and editors in six countries. The findings illustrated how China’s global media outreach policies have grown increasingly sophisticated and how the country utilises a multi-pronged approach to influence global media. Dukalskis’ (2017) authoritarian public sphere (APS) framework was used to conceptualise the studies and to analyse the findings. It is argued that China is attempting to offer its APS as an alternative to the traditional Habermasian (1989) public sphere.

GLOBAL MEDIA POLICY: ROLE OF CHINA

Global media policy, generally recognized as global media and communication policy (GMCP), has been an increasingly important field of study for media students as well as for students of other related disciplines. Intercultural and global communication, as an academic discipline, studies correlation among cultures, nations, societies, and organizations around the globe. Global media, in addition to their prime responsibility, exchanging information, knowledge, and entertainment, deal with global culture and communication. International media outlets, e.g. BBC, Al-Jazeera, appear with global issues accompanied by an internationalized flavor of culture. On the other hand, though domestic media outlets of a country manifest the local culture and concerns, they very often cross the national boundaries as the borderline between "national" and "international" is blurred nowadays. So global media is an important subject to deal with for intercultural and global communication students. Like that of all other industries, the success of media industry depends largely on the policy it applies. Communication students need to have a clear understanding of how media industry runs its functions. A policy is probably the most important component that constructs the personality of print and electronic media. When we study the guiding principle of a media outlet, e.g. radio,

Book Review on China and the Global Media Landscape: Remapping and Remapped

Journal of Transcultural Communication

In the past decades, there has been a considerable academic debate in global communication and cognate disciplines on China's role in power shifts in both economic and political terms. This multi-faced book edited by Gabriele Balbi, Fei Jiang, and Giuseppe Richeri presents a series of chapters on China and the Global Media Landscape: Remapping and Remapped. These chapters are written by great minds in the field of communication who are connoisseurs of the Chinese media. While the editors and contributors do refer to America, Europe, and Africa's media landscape and communication practice, the focus of this book is mainly on Chinese and its "going-out" strategies. These scholars have broadly argued on how Chinese media has transformed the global communication landscape. It is equally significant to highlight this issue, the editors elucidated, because most Western scholars have focused solely on the censorship and conservativeness of China and they have overlooked how China's media has transformed the international media scene. The book's fundamental premise is twofold. To begin with, the editors explained, the book aimed to analyse the ways in which the Chinese media's "going-out" strategies are remapping the global media landscape and, correspondingly, the book illustrated how Chinese media is remapped by American, European, and Asian media and politics (p. 1). Equally, the editors clearly distinguished the two main concepts, the core aspects of this book, namely, remapping and remapped. Initially, they elaborated that remapping, in the context of this book, is the ability of Chinese main actors to impose themselves on the international scene so as to become a point of reference on both economic, political, social, and cultural fronts. On the other hand, remapped referred to how the Chinese media industry continues to be inspired and shaped by transnational media companies. China and the Global Media Landscape: Remapping and Remapped, as a book, is both readable and intellectually engaging. The editors invite readers to have an open mind about the critical analysis of Chinese media and how it is remapping the

Slow boat from China: public discourses behind the ‘going global’ media policy

International Journal of Cultural Policy, 2015

China's public diplomacy policies and objectives started to become more detailed and explicit in recent years. In 2009, the central government committed around US$ 6 billion to the 'going global' initiative. As part of this initiative, China has invested money and efforts to move its public diplomacy activities into a 'higher gear'. In response to this development, a sizeable body of both scholarly and journalistic writing within and outside China has been produced. Rather than dismissing policy statements from top leadership and scholarly deliberations in Chinese-language literature as little more than official verbiage or uncritical and wishful thinking, I argue in this paper that these statements should be treated as important empirical sources from which we can seek to gain a deeper and more nuanced understanding of China's intentions and motivations in the domain of media globalization. In this paper, I read China's policy statements and recommendations with the following questions in mind: What mission and objectives does China want to achieve through its project of globalizing Chinese media? What are their moral and intellectual justifications? What key recommendations are being made in policy deliberations so far? And to what extent do they represent continuity or departure from China's past? I pursue these questions in two sections below. In the first section, I examine the extent to which China's public diplomacy policy has shifted, paying particular attention to both continuity and change over time. In the second section I then outline the major policy recommendations that are proposed as part of China's efforts to improve its global image through media expansion, and consider the ways in which the various moral and intellectual resources have been marshalled to justify and propel such initiatives.

Globalization & Contemporary Media & Communication: "International Media acquires immense Political Power with its influence, & can have an effect on World Public Opinion against anyone, including the Politics & War"

The Influence of International Media, touches on the public, in a global scale. In sociological & cultural analysis of globalization, Media such as satellite, television, the internet, computers, mobile phone etc, are often thought to be among the primary forces behind current reconstructions of social & cultural geography. Through these tool’s & processes, in twenty-first century, the International Media can influence the public (Giddens, 1999, Tomlinson 1999). For example media giants such as CNN, BBC, CBC, NBC, Fox, Al-Jazeerah, etc, are all part of International Media.

The dichotomy of China Global Television Network’s news coverage

Pacific journalism review, 2018

Although much is made of the universalisation of ‘US-style’ journalism around the world and Chinese journalists’ shared professional values with counterparts in liberal-democratic countries (Zhang, 2009), the effect of these trends on journalism in China is yet to be fully explored. Using the 2015 Tianjin blasts as a case study, this article investigates China Global Television Network (CGTN) and CNN International’s coverage of the disaster. The empirical study finds that despite their overlapping news values, the two networks’ opposing ideological objectives contributed to different framings of the Tianjin blasts. Although CGTN, as a symbol of Chinese media’s presence on the world stage, has clearly travelled far from its past era of party-line journalism, it still hesitates to apportion responsibility on those in power. We argue that CGTN is increasingly torn by its dichotomous role as a credible media competing for audience attention at the world stage, and a vital government propaganda organ domestically.

Global Media and the Domination of West

The emergence of a truly global media system is very recent development, reflecting to no small degree of the globalization of the market economy.Although global media are part of the overall expansion and spread of an increasingly integrated global corporate system. The global media play a central economic in global infrastructure. The establishment of an integrated global media market only begin in earliest in the late 1980 and did not reach its full potential until the 1990, the roots of global media system can be traced back decades, even centuries. Global media came into existence long after the emergence of local and national media. In Western Europe the first great mass media, newspapers that dominated through nineteenth century – required several centuries of social, economic and political change. Although media were almost entirely local and national phenomena until the 20 th century Global media developed haltingly in the 19 th century. Newspapers and periodicals were writ...