Public Opinion and Europeanization of Macedonia: A Communicational View on European Values (original) (raw)

Commonly accepted attitude is that integration into the European Union will not be possible without clear and quality message which should reflect as essence of the process of media communication in a democratic world rich of different forms of social interaction. With regard to that, European behavior prefers communication which should be free, transparent, objective, analytical and diverse. In other words - it should make telling the pluralism of interests possible. To be able to promote the European values, the media is facing a task of “Europeiization” in a sense of building standards and criteria which could be possible with consistent media policies and regulation. Some new studies of values in Macedonian society admit that Macedonia is only pseudo- modern today. Clearly economic and political institutions swing between modern and postmodern orientation of institutional and technological level. However, traditionalism has been kept in the sphere of social and cultural values. ...