Analysis of Information Search Behaviour Based on The Age of Indonesian Outbound Traveler (original) (raw)

Tourists' external information search behavior model: the case of Thailand

Journal of Modelling in Management, 2011

Emerald Article: Tourists' external information search behavior model: the case of Thailand Theera Erawan, Donyaprueth Krairit, Do Ba Khang Article information: To cite this document: Theera Erawan, Donyaprueth Krairit, Do Ba Khang, (2011),"Tourists' external information search behavior model: the case of Access to this document was granted through an Emerald subscription provided by ASIAN INSTITUTE OF TECHNOLOGY For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information.

Seeking Information used Digital Media to fulfill the Need for Maritime Tourism Information in Indonesia (Study on Youth in Jakarta

Millennials nowadays are interested in maritime tourism as the destinations are unspoiled, bringing them back to nature, and several destinations also offer adrenaline attractions, such as mountains. In this technologically advanced era with social media, millennials tend to spend most of their time on social media. Search for maritime tourism destination information is also related to the usage pattern of social media. This study aimed to determine which of the digital media that was mostly used by the millennials who were studying in Jakarta to search maritime tourism destination information. This study employed seeking information theory. This study also used a quantitative descriptive survey method. The samples of this study are 100 students of Communication Studies of Mercu Buana University, gained by using the purposive technique. The data were analyzed using descriptive statistics. Results: The usage of Instagram and Youtube dominated the search for information regarding mari...

USE OF INFORMATION SOURCES IN OUTBOUND TRAVEL PLANNING: CASE OF THE

Proceedings of the 13th international scientific conference "New Challenges in Economic and Business Development – 2020 , 2020

In the Information Age travellers have a wide range of information that can be accessed by a variety of channels. The kind of information search travellers undertake and acquire will have significant consequences for the purchases they will make. There is a need for repeated studies to track possible changes in tourist behaviour for information search patterns as use of information sources and their combination evolve over the time. Understanding tourists' information search peculiarities can be of use for tourism scholars and practitioners in the marketing planning process. Majority of European citizens are travelling mainly within their home country (Eurobarometer, 2014) still small countries of Central Europe are among the most active international travellers (Eurostat, 2018). The aim of the research is to study the usage of sources of information and their combinations in outbound travel planning for Dutch and Belgian travellers. The research is based on the data of a survey of travelling population carried out in different cities of the Netherlands and Belgium in the summer 2018. 502 valid questionnaires were obtained. MS Excel, SPSS and R network visualization visNetwork software tools were used for analysing the data applying following methods-descriptive statistics, crosstabulation and network analysis method concept as network diagram. The conclusions and recommendations of the study are addressed to marketing organizations of tourism destinations and companies, whose target market is tourists from Belgium and the Netherlands.

Online Information Search Behaviour During Pandemic Covid – 19 among Young Travellers in Malaysia

International Journal of Academic Research in Business and Social Sciences

During the Coronavirus illness (COVID-19) epidemic, young generations became accustomed to searching for travel and tourism information on the internet. As a result of the pandemic's limits on movement, Internet usage has risen dramatically. The developments in online information search related to travel and tourism must be investigated in order to aid the tourist industry's sustainability. During the Movement Control Order (MCO) period, this study looked at how young Malaysians searched for travel and tourism-related information online. The descriptive study was used to evaluate four variables: prior travel experience, online information participation, content, and travelling needs. An online poll was used to gather information from Malaysians across the country's 14 states. The replies of 348 people were analysed to see how the younger generation in Malaysia uses the internet to find information. According to the findings, nearly 90% of those surveyed have travelled at least once. Trivago.com is the most popular travel site, and Facebook is the most popular social networking platform, according to the statistics. In terms of content, the majority of searches are for travel destinations, although the majority of travellers' needs are for domestic travel. The findings of this research can be used to design marketing tactics for tourism products as well as recovery measures for the travel and tourism industry. This research can also add to our understanding of Malaysia's information search systems. This will assist Malaysia's tourism industry in making more informed decisions.

Measure of Factors Affecting Consumer Information Search Behavior

PsycTESTS Dataset, 2004

The present study seeks to examine the factors affecting information search of heads of households in purchasing an outbound package tour. A sample of 60 academics and non-academics in the field of tourism was chosen. Sampling methods were judgmental and snowball sampling. In order to gather data, we used a semi-structured interview. Thematic analysis was applied for data analysis, and the collected data were codified and analyzed under four main categories. The findings showed that personality traits of heads of households, their preference for sole decision-makin g over collective decision-making, their motivation for providing family satisfaction, their motivation for taking better advantage of opportunities and their familiarity with the travel destination were among influencing personal factors. Familial demographic factors, social class, and family's familiarity with the travel destination were among influencing familial factors. Situational factors included social factors, travel importance and time constraints; and travel agents factor encompassed their reliability.

A cross-cultural comparison of online travel information search behaviors

This study examines online travel planning behavior through the lens of information foraging theory and uncertainty avoidance. An exercise in planning a hypothetical trip using only the Internet was completed by a sample of individuals from a cultural background with high uncertainty avoidance (Belgium) and individuals from a cultural background with low uncertainty avoidance (United States) in a laboratory environment. In the exercise, individuals were asked to use the Internet to search for and hypothetically “purchase” air travel, accommodation, and activities for their trip. Results revealed that individuals from Belgium took a greater amount of time than Americans to complete the travel planning exercise, often using a ‘browsing’ style of web search, and exploring many travel options before deciding to “purchase.” In contrast, Americans tended to use ‘one stop shop” search style, often “purchasing” the first transportation, accommodation, or activity their searches produced, and booking multiple travel products or services on a single website.

Travel behaviour differences among Indonesian youth in Generations Y and Z: pre-, during and post-travel

Emerald Publishing Limited, 2022

Purpose-This study aims to explore the differences in the travel behaviour of Indonesian youth of Generations Y and Z in the pre-, during and post-travel stages and their associated use of information and communication technology. Design/methodology/approach-Data were gathered through a questionnaire that was distributed via the internet for six weeks; 569 people provided their full responses. Chi-square tests and linear regression were used for data analysis. Findings-These generations use digital media and word of mouth differently when searching for travel information. The differences are also apparent in the pre-, during and post-travel stages. Generation Z tends to use digital media and share travel experiences through a certain social media platform more frequently than Generation Y. Research limitations/implications-This study covers the travel history prior to and during the COVID-19 pandemic and equalises the situation in these two periods. The number of samples was relatively small to capture the current population of both generations. Practical implications-This study promotes a new understanding of the travel behaviours of the two generations based on the stages of the travel examined. The findings suggest that the travel industry can distinguish between promotional media and types of services to serve each of the generational cohorts more effectively. Originality/value-To the best of the authors' knowledge, this is the first study to reveal differences in travel behaviour between Generations Y and Z in Indonesia.

Information Search Behaviour of European Tourists Visiting Mauritius

Tourism: An International Interdisciplinary Journal

Understanding the information search behavior of travelers is important for providing effective marketing strategies and appropriate communication campaigns. Indeed, investigating and understanding such behaviors of tourists have a long tradition in tourism research. Using data collected from 877 respondents, this study analyzes the information search behavior of European tourists visiting Mauritius. The impact of nationality and prior product knowledge on the external information search behavior of travelers has been investigated. Data was collected between September 2006 and January 2007 using structured questionnaires. The analysis was conducted using the Kruskal-Wallis test to analyze the influence of nationality on the use of external sources of information. A series of one-way ANOVA and t-test were also conducted to investigate the relationship between prior product knowledge and use of external sources of information. Results indicate that nationality and prior product knowledge influence travelers' information search behavior. Findings also indicate that for both first-time and repeat visitors, the Internet was an important source of information. However, travel agencies, friends and relatives, information leaflets and National Tourism Offices were found to be more important sources of information for first-time travelers than repeat visitors. The results also suggest that different marketing and communication strategies are necessary to effectively target consumers from the diverse European countries. In conclusion, recommendations for destination marketers in Mauritius are discussed. These include developing close contacts and good relationships with travel agencies, increasing online marketing techniques, encouraging positive word-of-mouth and increasing attention to tourists' satisfaction amongst others. Some limitations of the research are also discussed.

The Determinants of Information Choice Strategies: Information Source and Information Channels

Journal of Southeast Asian Research, 2015

This study distinguishes between the influence of information source and information channels on the information choice strategies of the Arab tourists in Malaysia. It employed a survey research approach. Primary data was used for the study with questionnaire as the survey instrument. 358 Arab tourists in Malaysia were used as the research subjects for the study. The various hypotheses for this study were tested using the smartPLS analysis technique. The finding of the study revealed that both information source and information channels factors significantly affect the information choice strategies of the Arab tourists. Thus, our study concludes that information choice strategies are individually determined by the information source and information channels. This finding raises important question and direction for future inquiry.

Online Search Behavioural Intention: The Travel Information Seekers’ Perspective

International Journal of Academic Research in Economics and Management Sciences, 2022

Internet usage is becoming increasingly important to travellers due to colossal information available, including travel-related information such as accommodation, tourist attractions, transportation, and recreation activities. Due to internet technology, information seekers' attitudes and behaviour toward the online search for travel information are crucial for tourism marketers. This study intends to identify the relationship between attitude, subjective norm, and perceived behavioural control of travel information seekers towards behavioural intention in online search for travel information. A sample of 338 university employees was taken from a public university in Malaysia to evaluate the relationships among the variables. Regression analysis was conducted to test the hypotheses. The findings show that travel information seeker attributes of attitude, subjective norm, and behavioural control predict behavioural intention. This research carries value to tourism marketers and travelrelated authorities in targeting a specific group's incentive for using online travel information. Future studies could expand the research scope to a different setting in validating the research model.