The use of cultural events in city promotion: Rotterdam cultural capital of Europe 2001 (original) (raw)

The use of cultural events in city promotion: Rotterdam cultural capital of Europe 2001

Journal of Sport & Tourism, 2002

Abstract

Abstract This paper examines the use of a cultural event to generate new sources of income and employment and to improve the image of the city of Rotterdam. As part of its event-led regeneration strategy, the city bid for and was awarded the title of'Cultural Capital of ...

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