Identifying the "Latino" (and Latina) in "Latino Independent Media" (original) (raw)

Mapping Latina/o Studies: An Interdisciplinary Reader , 2012

Abstract

Historically, and across the spectrum of our differences, one of the most important self-identifications of Latina/o independent media makers has been our oppositional stance to mainstream media representations. For most Latina/o media artists, the possibility represented by independent media production has been that of counteracting what we perceive as the dominant discourses propagated by mainstream media. We have privileged the communicative, transformative possibilities of media over its profit making. Building on this potential, while als ocontending with the growth of the economic sphere of (US) Latina/o popular culture, this essay articulates a platform for Latina/o media independent media praxis as a media of mestizaje - of both plurality and political/historical specificity. The development of this praxis would facilitate the formation of an intentional community of Latina/o producers without sacrificing our complexity, while also building on our diverse cultural and political strengths as artists and activists. The essay sketches out the context in which we might begin the building of this form of Latina/o independent media community. In Garcia, M. & Valdivia, A. N., 2012, Mapping Latina/o Studies: An Interdisciplinary Reader. Valdivia, A. N. & Garcia, M. (eds.). New York: Peter Lang Publishing, (Intersections in Communications and Culture).

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