International Review of Management and Marketing Media through the Prism of Stereotypes (original) (raw)
Related papers
2018
Stereotypical gender roles representation has always been an indispensable part of the debate for feminists, gender analysts, researchers, and the public. Many studies are being conducted to scrutinize this phenomenon and, they have shown significant conclusions. Conducting gender stereotypical role analysis is of great relevance as gender differences can affect belief system and can create discrepancies that are large, complex and subtle. To separate fact from fiction, it is crucial to conduct meta-synthesis that may analyze this phenomenon in a broader manner (Iowa State University, 2015). There can be several components that are responsible for the stereotypical portrayal of gender roles. These factors are influencing our day to day perceptions, opinions, and convictions. We are living in a secondhand world, where images and information are being given as we are getting perceptions and convictions from indirect sources. An event, which we have not experienced personally is portrayed by our mental images (Lippmann, 1922). Today, media being an integral part of our lives, is transferring schemas of diverse topics and issues in its own pre-defined demeanor. When we talk about reshaping convictions, attitudes, and values, we cannot rebuff the role of media in large convoluted society. It is impossible for us to get knowledge about prevailing beliefs, attitudes and opinions in a populous social structure so, we have become reliant on mass media. In the context of altering our beliefs and giving away meanings, media contain a vast variety of content, it can be of any type and, every related content has its own consequences. Role of media is good enough, if they may show what is valuable and positive for societal development and well-being of common. According to Weiss (1970), media perform one main functional role as, it helps people to take a social decision by telling them about the climate of opinion, appraisals of people and occurrences and skill related knowledge (p, 4). Media are playing their role by reshaping beliefs, portraying a phenomenon, altering values and perceptions in every society. Therefore, concerns related to duties of media in the large complex system have always been under consideration especially when conflicting
Cultivating Reality through Stereotyping in the Media
Academic Journal of Interdisciplinary Studies, 2015
Often our judgment related to certain people or groups in the society are created with no actual contact and with superficial cues. In nowadays society the information we got on the world are much greater, as a result of increasing of the role media plays in the society. Today media using major achivements of communication tools&techniques, manages to reach every member of society. In particular, the extraordinary growth of the Internet has become an enrmous tool to access media which to uses this new channel of communication, in addition to other traditional channels such as television, radio or newspapers. This access has made society utterly dependent and on the other hand has made media an important factor which creates perceptions and even affects the education of whole society categories. In particular, the impact is greater among children and young people with less life-experince. They create shared convictions and beliefs influenced by the media. In this context, in many cases, if a media creates stereotypes of various persons or social categories, they are transmitted through it to a large part of society, affecting primarly those with less life-experince. This a how, often, a stereotype is communly believed as truth. This phenomena can be observed greatly even in the Albanian media, which commonly categorizes people of different social groups, based only on one point of view. This impacts society greatly in creating prejudices that affect directly our lives and those of others. This article assumes precisely analysis through focus group discussions with students of communication sciences. These students are able to think critically about the role and influence of stereotypes in the media and give their opinion on this phenomenon.
Do Media Matter? A Social Construction Model of Stereotypes of Foreigners
Journal of Intercultural Communication, 2009
As active participants in the global information flow, media audiences are heavily exposed to messages from the mass media, accumulating, directly or indirectly, large amounts of images, sounds and news bitesso much so, that very little of what media consumers ...
Gender Stereotypes in Ukrainian Mass Media and Media Educational Tools to Contain Them
Gender Stereotypes in Ukrainian Mass Media and Media Educational Tools to Contain Them, 2022
Theoretical substantiations and practical recommendations on media educational contain against gender stereotypes in the Ukrainian mass media are given in the work. Attention is paid to the pathogenic factor of the use of gender-sensitive content. The work is based on propedeutic theoretic studies of cultural and psychosocial background of Ukraine. We also used a content analysis of news and advertising materials of heterogenic media; sociologic methods (surveys, questionnaires); modelling of educational situations and forecasting of expected results. That was an end-to-end method of generalization (induction) that covered theoretical and practical stages of the study. It is proved that despite the weakening of gender divisions in the socio-cultural sphere in the world, in developing countries (on the example of Ukraine) gender stereotypes remain a powerful tool for affective approach of media and advertising to the consumer. Author's ways to increase the level of media literacy and critical thinking with the help of gender-sensitive experiments, mini-projects, filling the media space with "mirror" about sexist content and creating a personal media field are proposed.
Archetypes, Stereotypes and Media Representation in a Multi-cultural Society
Procedia - Social and Behavioral Sciences, 2016
One of the challenges for a multi-cultural society is how to foster effective intercultural, or inter-group, relations. Since some members of a large country may have little to no interaction with some of the other groups in their society, mediated images may be the only way they can learn about each other. Thus, the media have a powerful role to play, and need to ensure that they neither continually reinforce negative stereotypes nor omit representation of all co-cultures in the mediated world. This paper discusses the problem and proposes one possible solution.
The Palgrave Handbook of Ethnicity, 2019
Mass media have huge reach in society and are a key filter through which people learn about each other, yet countless studies demonstrate that these media continue to reproduce ethnic and racial stereotypes, with often harmful effects. In various mediumsnews, drama, and gamingethnic minority groups are typically marginalized and overlooked. Very often, when they are represented, they are shown only in narrowly stereotyped roles, such as the model Asian migrant or the exotic Latina, or depicted negatively as the problematic "other," disproportionately represented as violent or criminal, and "less than" dominant groups (i.e., less intelligent, less wealthy, less powerful). Ethnic minority mediathat is, media produced by and for ethnic minority groupsgenerally offer more positive representations and a counter narrative to mainstream stereotypes but can also be prone to narrow typecasting and stereotype. The resulting pervasiveness of stereotyped representations across media formats and type is partly the outcome of complex media production processes, norms and values, commercial
Media Stereotypes Analysis is the identification and analysis of stereotypical images of people, ideas, events, stories, themes and etc. in media texts. Media stereotype reflects the wellestablished attitudes towards a particular object, it is schematic averaged, familiar, stable representation of genres, social processes / events, ideas, people, dominate in the media texts, designed for a mass audience. The plot and genre structure in media texts has specific stereotypes: fable situations of a media text action (
Stereotypes and the Media: A Re-Evaluation
It is a commonplace that the mass media are populated with stereotypes. They are readily recognized on television, where their frequency has been ceaselessly documented by researchers. Why, then, return to the problem of defining stereotypes at this time? I believe that by reevaluating and clarifying the term we can improve the way we study the media, particularly television, in the academy, in our research, and in our teaching.
From construction of media reality towards s social stereotype in the printed advertising
2009
Diplomová práce "Od konstrukce mediální reality k sociálnímu stereotypu v tištěné reklamě" pojednává o stereotypních zobrazeních osob vyskytujících se v české časopisové produkci v prvním desetiletí 21. století. První část práce popisuje teoretický základ a východiska tématu, včetně teorie sociální konstrukce reality podle Bergera s Luckmannem. Ve své druhé části práce na vzorku časopiseckých titulů Týden, Reflex, Maxim (dříve Quo), Cosmopolitan a Žena a život mapuje výskyt stereotypních zobrazení v časovém období od roku 2000 do roku 2008, materializovaných prostřednictvím sémiotických kódů, které práce pojemenovává, popisuje a poukazuje na způsob jejich použití ve výstavbě komplexních komunikátů. Práce se snaží poukázat na nepoměr ve výskytu zobrazení mužů a žen v reklamních komunikátech a na základě předchozích rozdělení dostupných v literatuře práce přichází s originální klasifikací stereotypních zobrazení. Práce také popisuje výsledky kvantitativní obsahové anylýzy, j...