Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Pemilihan Kredit Konsumtif Pada Bank Nagari Cabang Mentawai (original) (raw)
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Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Konsumen Menginap DI Hotel Pelangi Sekayu
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Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran jasa terhadap keputusan konsumen menginap, baik secara parsial maupun secara bersama-sama. Populasi dalam penelitian ini adalah konsumen yang menginap di Hotel Pelangi Sekayu. Sampel penelitian ini mempedomani saran Roscoe dalam melakukan analisis regresi ganda, maka jumlah anggota sampel minimal 10 kali dari jumlah variabel, yaitu 10 kali 8 variabel, artinya 80 responden. Metode analisis menggunakan alat analisis dengan bantuan program IBM SPSS Statistic 24. Hasil penelitian menunjukkan bahwa ada pengaruh yang positif dan signifikan bauran pemasaran jasa secara bersama-sama terhadap keputusan konsumen menginap dengan nilai Fhitung (47,862) Ftabel (2,140) dan nilai Sig F (0,000) α (0,05). Kemudian berdasarkan hasil uji t, tidak ada pengaruh yang signifikan variabel produk jasa terhadap keputusan menginap. Keputusan menginap di Hotel Pelangi Sekayu dipengaruhi secara signifikan oleh variabel tarif jasa, promosi, lo...
Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Konsumen Dalam Memilih English Cafe Yogyakarta
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Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Mahasiswa Memilih Stmik Bina Mulia Palu
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The research aims to explore and analyze the influence of service marketing mix that includes: product, price, promotion, place, people, process, physical evidence and productivity and quality, on students' decisions to select STMIK Bina Mulia, Palu. The study is descriptive quantitative and it consists of 73 students who were selected as respondents thorough Probability Proportional to Size sampling method. Based on analysis using Multiple Linear Regressions, it is found that service mix that consist of product, price, promotion, place, people, process, physical evidence and productivity and quality, has significant influence on students' descision to select STMIK Bina Mulia Palu. Partially, promotion (X3) has insignificant influence on students' decision to select STMIK Bina Mulia Palu.
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