The Motivational Power of Emotions and Habits for the Intention to Adopt an Electric Car (original) (raw)
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Frontiers in Psychology, 2021
In this study, the affective explicit and implicit attitudes toward electric and gasoline cars are investigated. One hundred sixty-five participants (103 cisgender women, 62 cisgender men) completed an explicit and implicit affective rating task toward pictures of electric and gasoline cars, measurements of sustainability, future and past behaviors, and mindfulness. The results showed a positive emotional attitude for the electric cars compared with the gasoline cars only for the explicit rating but not for the implicit one. Furthermore, factors that correlated to the attitudes were investigated: explicit ratings in car owners correlated with age, degree, sustainability in general, and the expressed intention to purchase an electric car in the future. Implicit attitudes in car owners correlated with the overall score of mindfulness and the dimension of “non-reactivity.” For the non-car owners, explicit attitudes correlated with the expressed intention to purchase an electric car in ...
A comprehensive review on theoretical framework-based electric vehicle consumer adoption research
International Journal of Energy Research, 2016
Green vehicles, such as electric vehicles (EVs), are getting noteworthy popularity among consumers worldwide. The purpose of this paper is to establish EVs as a feasible long-term solution for the future of technology in the vehicle industry, which can decrease the current dependency on fossil fuels and also decrease greenhouse gas (GHG) emissions. As a part of long-term benefits, the adoption of EVs gives environmentally friendly innovation to society. Despite positive environmental implications, the total number of EVs in usage is still inadequate. One of the major causes of this insubstantial adoption of EVs is largely dependent on the perceptions of consumers regarding EVs. However, this particular research study offers an inclusive outline on the existing hurdles for consumer adoption of EVs as well as a framework of the theoretical standpoints that were developed for the adoption behaviour, in addition to considering consumer intentions in the direction of EVs. In this particular study, the researcher found that the literature regarding EV adoption tried to address only the diffusion method of EVs. Whereas this study highlights consumer innovations, which provides a wide insight on consumer emotions to overlook the major aspect in consumer EVs' adoption research. The theme of this particular literature can be implemented in order to better understand the consumers' emotions and behaviour towards the adoption of EVs. The scholars further stated that there is a possible cause for more recent developments within the technological adoption part that can assist to be a standard for upcoming developments. For the last few years, knowledge regarding the problems surrounding the adoption and diffusion of EVs has gained less attention. This study expands this line of research by focusing on making a chance for developing the theoretical frameworks in terms of adding emotions in a psychological perspective where consumer behaviour and ethics are considered.
Business Strategy and the Environment, 2018
Recent conceptual studies identify gain, normative, and hedonic factors as three categories of motivations of consumer pro-environmental behavior. However, empirical understanding of how these motivations interact and affect pro-environmental behavior is limited. This study is based on a survey of car owners in Sweden (N=573) and utilizes structural equation modeling to analyze the data. The empirical findings point to the importance of all three motivations (gain, normative and hedonic) in consumer electric vehicle adoption intentions. Furthermore, for consumers who perceive high social norms regarding sustainable consumption, the direct effect of hedonic motivations on behavioral intention is stronger, and the direct effect of gain motivations is insignificant. The business strategy implications point to that targeting consumers who perceive high social norms in relation to pro-environmental behavior and communicating the hedonic and normative aspects of pro-environmental behaviors to this group might be more effective than general mass communication.
Beyond convenience: the role of emotions in the adoption of sustainable technologies
The slow adoption of sustainable technologies is cause for concern in an increasingly resource strained world. This study attempts to build on two main bodies of research: (1) a general technology adoption framework; i.e. the Unified Theory of Acceptance and Use of Technology (UTAUT) and (2) work on the psychological design for affect; i.e. affective design. The purpose of this study is to report on the development and psychometric properties of the scales that will be used to assess the adoption of the Interface® Urban RetreatTM carpets (a sustainable carpet using recycled materials and possessing biophilic characteristics) in a follow up study. The Semantic Differential Scale developed for these carpets produced a wide range of affective qualities. The scale did not, however, support the underlying structure of Evaluative, Potency, and Activity as proposed by Osgood et al. (1957). The UTAUT scales presented with reasonable to good internal reliability and with the exception of ‘pe...
The Motivational Determinants for Adopting Sustainable Products
2009
In the context of sustainable development, product developers and engineers often tend to adapt existing products towards more sustainable products. Ehrenfeld (2008) and Manzini (2009) argue, however, that a sustainable future is not reached by diminishing ‘unsustainability’. Instead, they claim that sustainability requires a radical change in thinking and being in the world. Product design should contribute to this new paradigm. How does this new designers’ concept relate to established frameworks on new product adoption such as the Decomposed Theory of Planned Behaviour (Taylor and Todd, 1995)? The introduction of an electric vehicle, which is projected to be a new more sustainable transport system, is taken as a case to explore the integration of these viewpoints. The purpose of this paper is to develop a conceptual framework of the factors that impact the decision to adopt an electric vehicle, based on previous conceptual models of the adoption of an innovation and a preliminary...
Transportation Research Part A: Policy and Practice, 2013
The aim is to understand how private car drivers' perception of vehicle attributes may affect their intention to adopt electric vehicles (EVs). Data are obtained from a national online survey of potential EV adopters in the UK. The results indicate that instrumental attributes are important largely because they are associated with other attributes derived from owning and using EVs, including pleasure of driving (hedonic attributes) and identity derived from owning and using EVs (symbolic attributes). People who believe that a proenvironmental self-identity fits with their self-image are more likely to have positive perceptions of EV attributes. Perceptions of EV attributes are only very weakly associated with car-authority identity.
Perceived Value and Customer Adoption of Electric and Hybrid Vehicles
Sustainability, 2019
Internal combustion engine vehicles are a key source contributing to urban air pollution. In order to reduce noxious emissions and reliance on fossil fuels, governments and the automobile industry have started promoting the adoption of electro mobility (EM) options over the last few years, albeit with limited success in terms of market penetration. This study aimed to improve the current understanding of factors influencing customers' intentions to adopt EM options. Building on the theories of perceived value and reasoned action, this study posits a behavioural model based on four dimensions of perceived value and two technical performance characteristics of EM vehicles with regards to their influence on customer attitudes towards EM options, as a precursor to purchase. The model was tested empirically using structural equation modelling analysis using data gathered through an online survey of 404 consumers in Spain. The results of this study showed that emotional issues, product price, vehicle acceleration and low engine noise levels have a considerable impact on consumer attitudes, which, in turn, have a positive impact on purchase intentions of EM vehicles. However, quality and social value were not found to have a positive influence on consumer attitudes. On the basis of this research it is recommended that, in order to promote the use of EM vehicles, governments and manufacturers alike should make better use of emotional issues in their social and product marketing strategies, as well as focusing on specific product attributes such as performance (e.g., vehicle acceleration and low engine noise levels) and value for money in terms of energy consumption.
2020
The automotive industry in India needs a reduction in carbon dioxide emissions and energy consumption that pushes the industry, researchers, and policy-makers to focus on the spread in electrically driven plug-in Electric Vehicles (EVs). EVs are part of the environment friendly product group and are thus subject to all of the influences that inspire or discourage their adoption by the people. Therefore, the environmental attitude, environmental concern and other socio-psychological factors influence the formation of attitude towards EVs. The purpose of this paper was to examine the influence of these factors on consumer's attitude towards EVs which, according to Theory of Reasoned Action, further influence the adoption behaviour towards EVs. This paper also examines the moderating role of perceived economic benefit on the attitude and adoption of EVs relationship. Data were obtained from a survey of 402 individuals. The respondents were selected purposively based on their intent...
Management Science Letters
This research provides an analysis and evaluation of consumer purchasing behavior using green electronic marketing of vehicles diversification into new markets, focusing on Electrical Vehicles (Ev) and Hybrid Vehicles (Hv). The world has been making remarkable efforts to make everything green and cleaner by the help of the advanced technology, including transportation. The technology especially the E marketing, social media, etc. focuses on orienting people to believe that hybrid and electrical vehicles generate less pollution, will save money and reduce dependence on natural sources of fuel. This research aims to inspect the relationship between Stimuli Factors, Electrical Vehicles' (Ev) and Hybrid Vehicles' (Hv) Consumers and Response Purchase Decisions (S-OR), in addition to inspect the moderation effects of Psychological Inputs on SO -R relationship in Vehicle industry of Jordan. The current research used quantitative method to gather accessible data from the sample of the study. Variables used in this study include HVs & EVs consumers, Stimuli factors (marketing inputs, external environment) and positive psychological inputs and response purchase decisions. Partial Least Squares (PLS) approach as a statistical method was used to analyze the data. Results indicate that all the relations had a positive significant, except the interactional relationship between Stimuli factors which includes marketing inputs, external environment, and positive psychological inputs, affect response purchase decisions. In other words, the mediation (HVs & EVs consumers) shows valuable change for the prediction of response purchase decisions while, moderated effect of psychological inputs did not make change.