Upsurge of Online Shopping in Malaysia during COVID-19 Pandemic (original) (raw)

The determinant of online purchasing behaviour in Malaysia based on Technology Acceptance Model (TAM)

2012

Internet online purchasing has been a growing phenomenon around the globe, especially among countries that have well developed infrastructure for marketing activities over the Internet. Despite the world internet potential, the growth of actual number of internet users who purchased online has been low.Thus, our study intends to investigate the determinant of online purchasing behaviour in Malaysia based on Technology Acceptance Model (TAM).This study examines the relationships between perceived risks (PR), perceived usefulness (PU), and perceived ease of use (PEOU), toward attitude, intention and actual online purchasing (AOP).Data were collected from 212 internet users in Malaysia via questionnaires.The results show that all direct hypotheses are supported while the indirect hypotheses are not supported. The generating model achieved the highest SMC (R2), explaining 53.9% variance in AOP. The results are discussed in the Malaysian online purchasing context.

Determinants of Indonesian E-Grocery Shopping Behavior After Covid-19 Pandemic Using the Technology Acceptance Model Approach

United International Journal for Research & Technology, 2021

The increasing number of e-grocery start-ups and COVID19 pandemic have accelerated the growth of e-grocery services in Indonesia. In fact, e-grocery adoption is low compared with other e-commerce product categories such as fashion and electronics. Customers are considering some factors including trust, risk, benefit (usefulness) and the level of ease of use before making a decision to shop online grocery. The objective of this study is to determine whether all these factors affect trust and finally the adoption in shopping for grocery products online and whether the Indonesian consumers will return to shopping for grocery products offline after the COVID19 pandemic. This research provided a new perspective by integrating Technology Acceptance Model Approach with trust as the intervening variable. Quantitative research was conducted by distributing questionnaires among the 195 respondents who had used e-grocery/shopping services. All data collection was analyzed using PLS-SEM (Partial Least Square – Structural Equation Model). The results of this study indicate that perceived risks, perceived usefulness, and perceived ease of use have a positive effect on trust. The study proved that trust had a significant effect in the adoption of e-grocery platforms among Indonesian shoppers. The e-grocery platform should offer innovative and consistent products or services to keep their customers buying groceries online even after the COVID-19 pandemic is over especially for the older generation who are more enjoyed buying at the conventional markets.

The significance of key constructs on consumer purchase intention in online retail in a Covid-19 climate

2021

The unexpected outbreak of the COVID pandemic has affected many people and businesses in different ways. As consumers no longer felt safe going to shopping centres they considered online shopping. In South Africa, the online retail market is in its infancy and this presents an opportunity for businesses to capitalise on the current climate. This study investigated the significance of constructs associated with online consumer purchase intention (PI) in South Africa (SA) in a Covid-19 environment. A combination of the Technology Acceptance Model(TAM)and Unified Theory of Acceptance and Use of Technlogy-2(UTAUT2)model were used as a basis for the study including COVID-19 as a situational factor. A sample of 368 South African consumers participated in the study through an online survey. The results of this quantitative study revealed that the most significant constructs in determining consumers’ online retail PI in the current environment in SA are Covid-19 and Perceived ease of use(PE...

An empirical study on revealing the factors influencing online shopping intention among Malaysian consumers

J. Hum. Soc. Sci. Res., 2013

The growth of online shopping is increasing at a rapid rate in Malaysia by replacing traditional store shopping habit of the substantial number of consumers. The purpose of the research is to investigate the factors that are influencing consumer's online shopping intention in Malaysia. This research proposes a research framework on online shopping by refereeing various influential factors which are antecedents of online shopping in Malaysia. The framework of this study was based on the constructs generated from Technology Acceptance Model (TAM). In total 250 valid respondent's response were gathered through self-administered survey. Exploratory factor analysis (EFA) and multiple regression analysis were employed to identify the factors that are influencing online shopping under Malaysian context. From the statistical results it was discovered that perceived usefulness (PU) and perceived ease of use (PEOU) have positive influenced on online shopping in Malaysia. It is expected that result from this study can help online vendors to draw the further strategy to attract more consumers through online shopping under Malaysian context.

FACTORS INFLUENCING ONLINE SHOPPING INTENTION: AN EXTENSION OF THE TECHNOLOGY ACCEPTANCE MODEL

The aim of this research is to discuss and test the effect of the factors on Vietnamese consumers' online shopping intention based on the technology acceptance model. The questionnaire was sent directly to the respondents and through the Internet. After 5 months collecting, there were 423 valid replies being analyzed. The data were analyzed in accordance with the process from EFA to Cronbach's Alpha and multiple regression technique. The results showed that perceived usefulness, perceived ease of use and trust had a positive effect on consumers' online shopping intention, while the factor of perceived risk had a negative effect on consumers' online shopping intention.

Accessing the Effectiveness of Online Shopping Among Malaysian Consumers

2013

"Online shopping is becoming popular throughout the world including Malaysia. This study is to determine the factors that contribute to the effectiveness of online shopping among Malaysian consumers based on previous researches. Previous studies examining the role of Subjective norms (SN), previous purchase experience (PPE) and perceived risk (PR) were inconsistent and a higher proportion of the findings were with respect to consumers behavior in the West which cannot be directly applied to a cross-cultural context. The purpose of the study is to investigate the relationships between these variables and the variables of technology acceptance model (TAM) associated with consumer's online shopping intention. The research model reflecting the effects of SN, PPE, PR on TAM constructs has been proposed. In total 258 valid cases were gathered through a web-based selfadministered survey. Reliability test was carried out using Cronbach alpha and all constructs tested were above 0.70 which defines high correlation of the constructs. It was found that PR, perceived ease of use (PEOU) and Perceived usefulness (PU) had a positive effect on online shopping. Nevertheless SN had a negative effect on both PU and PEOU. And PPE had a significantly positive effect on PR. Key words: Online Shopping, Malaysia, Subjective Norms, Previous Purchase Experience, Perceived Risk, Technology Acceptance Model"

Investigating online purchase intention in the perspective of technology acceptance model: Empirical finding based on evidence in South Tangerang

Journal of Economics and Business Letters

Advances in information and communication technology enable consumers to increasingly conduct online purchase transactions. From the perspective of the Technology Acceptance Model (TAM), this study aims to examine the effect of perceived ease to use and perceived usefulness on consumers' intention to buy online in South Tangerang. The study used 130 data obtained through questionnaires distributed online to users of multiple consumer-to-consumer (C2C) e-commerce platforms. Determination of the sample is done by applying a non-probability sampling technique. Using multiple linear regression analysis techniques with SPSS software, the study found that perceived ease to use and perceived usefulness had a positive effect on the intention to buy online. Regression analysis shows that both perceived ease of use and perceived usefulness have significant effects on online purchase intention. However, the effect of perceived usefulness on intention to buy online is greater (β =.199, ρ-va...

Using Technology Acceptance Model to Study Adoption of Online Shopping in an Emerging Economy

The Journal of Internet Banking and Commerce, 2016

Ecommerce has been growing significantly worldwide in terms of volume as well as number of users due to pervasiveness of technology and convenience it provides to consumers. Nonetheless, online shopping is still in infancy in South Asia despite tremendous growth potential with its burgeoning population. The purpose of this research is to examine the behavioral acceptance of consumers towards online shopping using technology acceptance model (TAM) in a developing country with implications for South Asia. The data was gathered from 340 respondents using online questionnaire. The measurement model was first analyzed in terms of reliability, discriminant validity and convergent validity. Structural equation modeling (SEM) was applied to determine factor loadings and assess various associations among constructs. It was found that trust, perceived usefulness, perceived ease of use and online shopping enjoyment influence attitude as well as customer intention to adopt online shopping. It i...

Consumers’ Online Purchasing Intentions Post COVID-19: Evidence from Lebanon and the Kingdom of Bahrain

Administrative Sciences

The future of consumers’ online shopping trends post COVID-19 remains among the contemporary topics that necessitate further explorations. The aim of this research is to explore the intention of Lebanese and Bahraini consumers to shop online in the post pandemic era. This study extends the technology acceptance model that has exhibited prominent results when it comes of online purchasing. An online survey was addressed to consumers in Lebanon and the Kingdom of Bahrain to collect the data. More precisely, a total of 778 responses equally divided between the two countries was collected. Following the analysis of the data, it was found that both Lebanese and Bahraini shoppers demonstrate variations in the positive evidence associated with the elements of the technology acceptance model, except the perceived usefulness positive impact on consumers’ intention toward online shopping where no significant impact was shown in both countries. Contactless payment modes have no significant imp...

Factors Influencing Online Purchase Intention of Shopee’s Consumers in Malaysia

International journal of academic research in business & social sciences, 2021

The purpose of this study is to investigate the factors influencing online purchase intention of an e-commerce platform at Johor Bahru, Malaysia. This research selected Shopee Malaysia as the target e-commerce platform and a few variables from Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) tend to be used and analyzed the online purchase intention of Shopee's consumers. Online purchase intention can be defined as a situation when an individual plan to purchase a particular good or service through the internet. Hence, it is important to analyze how the four dimensions tend to influence the overall online purchase intention in the e-commerce industry. In Malaysia, e-commerce business is gradually expanding, and it is significant for online retailers to clearly understand which dimensions enable to stand out among other competitors and increase online purchase intention. Data for this study were collected from a sample of 90 guests who live in Johor Bahru and had experienced in purchasing products via Shopee Malaysia. The collected data was analyzed using Statistical Package for Social Science (SPSS) version 23.0 and Partial Least Squares (PLS-SEM) with SmartPLS version 3. The findings revealed that two dimensions which are perceived usefulness and subjective norm positively influence online purchase intention whereas, two dimensions which are perceived ease of use and trust do not have a significant impact. As a result, it is suggested for Shopee Malaysia to appropriately apply relevant specific tactics to enhance those components as well as online purchase intention.