Preference and Consumer Behavior Agrotourism on Campus UPN “Veteran” East Java (original) (raw)

Development of agrotourism in unirversities are still rare in Indonesia, including in East Java, especially in Surabaya. National Development University "Veteran" (UPN "Veteran") East Java, especially the Faculty of Agriculture is one of the universities in Surabaya that plans to develop agrotourism in campus/universities that can be used by students and the surrounding communities for a healthy, fun and rewarding recreation and vacation for visitors. In order for the agro-tourism development to go in accordance with customers' expectations, we need a good planning and development-models of agro-tourism, which one should pay attention to the behavior or preference of consumers or potential consumers. Based on that background, thus the importance of this research. This research aims to; 1) Study the consumers’ preference in agrotourism 2) Study consumers’ behavior in agrotourism, and 3) Create agrotourism development-models that suit the preference and behavio...